Hear from Our Customers
Posted on Google Tracy MurrayJanuary 23, 2024Trustindex verifies that the original source of the review is Google. Tina Vondane was super helpful from start to finish. She helped us transfer auto and home policies seamlessly. Very pleasant to work with.Posted on Google Craig BrunerJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Premier Choice is first rate. Kaitlyn was outstanding in addressing my request. Incredibly fast and thorough!Posted on Google Bernie RubinJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Shout out to Tina V. Thank you for your knowledge, professionalism and sincere commitment to help me through a somewhat difficult time in procuring auto insurance. What a pleasure not having to deal with "off-shore" customer service reps! Appreciate you. BPosted on Google Snow AliJanuary 18, 2024Trustindex verifies that the original source of the review is Google. Amber Wallace was helpful, knowledgeable, and easy to work with. She made the whole process quick and I really appreciate it.Posted on Google Cody PaceJanuary 14, 2024Trustindex verifies that the original source of the review is Google. Mike is great to work withPosted on Google Christy GrantJanuary 11, 2024Trustindex verifies that the original source of the review is Google. Collecting a COI was a breeze. Thank you.Posted on Google Laura RoeJanuary 8, 2024Trustindex verifies that the original source of the review is Google. Tina at Premier Choice Insurance was a delight! She got us a great quote on homeowners insurance and was able to save us almost $600 yearly. She was very personable and friendly. I am glad that we have switched our car insurance over and now our homeowners as well!Posted on Google Rachel GlaserJanuary 7, 2024Trustindex verifies that the original source of the review is Google. Amber is great. She worked quickly to find us an insurance for our new home.Posted on Google L HutchJanuary 5, 2024Trustindex verifies that the original source of the review is Google. Everyone is very helpful and a pleasure to work with! Thanks for all you do!Posted on Google Susan TurnerJanuary 4, 2024Trustindex verifies that the original source of the review is Google. Premier Choice Insurance has been able to save me money on my Home Owners and Auto Policy, I'm so glad I switched! Thank you, Tina, for all your help, especially your Great communication and followup!
You’re not starting from scratch every time your rates jump. You get one agent who knows your coverage history, picks up when you call, and has access to Progressive insurance, GEICO car insurance, USAA insurance, and 37 other carriers you’ve probably never heard of.
When your home insurance shoots up 50% like it has for thousands of Arizona homeowners this year, you’re not stuck. We re-shop your policy across our entire network. When State Farm or Farmers decides to non-renew in your area, we’ve already lined up alternatives before your coverage lapses.
Most people don’t realize how much the Arizona insurance market has changed. Rates increased 62.1% over five years. Companies like GEICO and Progressive are tightening underwriting. Finding cheap car insurance isn’t about clicking through comparison sites anymore—it’s about having someone who knows which carriers are actually writing new business in Fountain Hills and what they’re looking for.
We operate out of Mesa and Peoria with real offices where real people work. We’re family-owned, Arizona-based, and we’ve built our reputation on 930+ five-star Google reviews because we do what we say we’ll do.
We’re not a call center. We’re not a lead generation site pretending to be an agency. We’re independent agents licensed across Arizona, which means we represent you—not the insurance companies. That distinction matters when your claim gets denied or your renewal comes back doubled.
Fountain Hills has one of the highest median household incomes in the metro area, and most residents here understand the value of working with professionals. You wouldn’t hire the cheapest contractor to remodel your home. Same logic applies to insurance. We’re not the cheapest option. We’re the option that keeps you covered when it counts.
You call or submit a quote request. We ask about your current coverage, claims history, and what’s changed since you last shopped. This takes about 10 minutes, and it’s an actual conversation—not a form you fill out and wait three days for a response.
We run your information through our quoting system, which pulls rates from carriers like Progressive Insurance, AAA insurance, USAA car insurance, Direct Auto Insurance, and dozens of others. Some carriers won’t quote online. We call them directly. This is the part most people don’t have access to—the wholesale market where independent agents get pricing the public never sees.
You get options, usually within 24 hours. We walk through what each policy covers, what it doesn’t, and why one might cost more than another. If you decide to switch, we handle the paperwork and cancel your old policy for free. If your current carrier is still your best option, we’ll tell you that too.
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Arizona’s insurance market isn’t what it was five years ago. Home insurance rates jumped 11.4% in 2024 alone, the fourth-highest increase in the country. Wildfire risk has pushed carriers out of certain zip codes entirely. If you’re in Fountain Hills, you’re mostly insulated from wildfire exposure, but your rates still climbed because the entire state’s risk pool got repriced.
Auto insurance follows the same pattern. Arizona’s population surge brought more traffic and more accidents. Your rate increase probably has nothing to do with your driving record. It’s the environment you’re driving in. That’s why shopping matters. Carriers weigh risk differently. Progressive might rate you higher than GEICO. USAA might beat both if you’re eligible. Direct auto insurance companies often have different underwriting models than the big names.
We also cover home, life, commercial, and specialty policies. Most people don’t think about umbrella coverage until they need it, but in a community where the median home value tops $500,000, you’re exposed if you’re only carrying state minimums. We look at the whole picture, not just the policy you called about.
Arizona saw the highest home insurance rate increases in the nation over the past five years—62.1% total. That’s not a typo. Rates went up because wildfire risk expanded, construction costs spiked, and claims frequency increased across the state.
Even if you haven’t filed a claim, you’re in the same risk pool as everyone else. Insurance companies price based on zip code trends, not just individual behavior. Fountain Hills is relatively low-risk compared to areas near the Tonto National Forest, but carriers don’t break it down that granularly. You’re grouped with the broader Phoenix metro area.
The other factor is reinsurance. The companies that insure insurance companies raised their rates, and that cost gets passed down to you. That’s why even good drivers with no claims are seeing 20%, 30%, sometimes 50% increases at renewal. It’s not personal. It’s math. But it also means you need to shop, because not every carrier is raising rates at the same pace.
GEICO and Progressive are direct writers. You get their rate, and that’s it. If they’re the cheapest, great. If they’re not, you have to go somewhere else and start over. You’re doing all the legwork.
As an independent agency, we quote you with GEICO, Progressive, and 40+ other carriers at once. You’re not filling out the same information six times on six different websites. We do it once and show you everything. If GEICO wins, we write the policy through GEICO. If someone else beats them, you get that instead.
The other advantage is continuity. When your rate jumps next year, you’re not starting from scratch. We already have your file. We re-shop it and move you if it makes sense. You’re not stuck because you don’t have time to call around again. That’s the difference. Direct companies work for themselves. We work for you.
Cheap car insurance usually means state minimum liability, which in Arizona is 25/50/15. That’s $25,000 per person for injuries, $50,000 per accident, and $15,000 for property damage. If you cause a serious accident, you’re personally liable for anything beyond those limits.
In Fountain Hills, where the median household income is over $100,000 and people are driving $50,000 vehicles, state minimums won’t cut it. You hit a Tesla and total it, you’re looking at a lawsuit that could take your house. Cheap coverage costs you more in the long run if you ever actually need it.
What you want is the best rate for the right coverage. That means liability limits of at least 100/300/100, uninsured motorist coverage, and collision and comprehensive if your vehicle is worth protecting. We show you what that costs across multiple carriers. Sometimes the difference between cheap and adequate is $30 a month. That’s worth paying.
No. USAA is only available to active duty military, veterans, and their families. If you’re eligible, USAA is often one of the best options for both price and service. If you’re not eligible, you can’t get it—no matter who you call.
What we can do is find you carriers with similar pricing and service models. GEICO, Progressive, and Auto-Owners are all competitive in Arizona. If you’re a veteran or have a family member who served, we’ll check your USAA eligibility first. If you qualify, we’ll help you get set up. If you don’t, we’ll show you the next best options.
A lot of people assume USAA is always the cheapest. It’s not. They’re competitive, but they’re not always the winner. We’ve seen them come in 20% higher than other carriers depending on the driver profile. The only way to know is to quote it alongside everything else.
Non-renewals are happening more often in Arizona, especially for home insurance. If your carrier decides not to renew, they have to give you at least 45 days’ notice by law. That gives you time to find replacement coverage before your policy lapses.
The first thing we do is figure out why they’re non-renewing. If it’s a claims issue, we look for carriers that are more claims-friendly. If it’s a geographic pullback, we focus on companies still writing new business in your area. If it’s a roof age or underwriting issue, we address that before we start quoting.
You’re not uninsurable just because one company dropped you. The Arizona market has around 100 home insurance carriers. We work with 40+ of them. Someone will cover you. It might cost more than your old policy, but you’ll have coverage. The key is not waiting until the last minute. As soon as you get that non-renewal notice, call us. The earlier we start, the more options you have.
No. You pay the same rate whether you buy direct from Progressive Insurance or through us. The commission is already built into the premium. Insurance companies pay agents out of their own pocket, not yours.
The difference is what you get for that same price. Buying direct means you’re on your own if something goes wrong. You’re calling a 1-800 number and talking to whoever picks up. They don’t know your history. They’re reading from a script.
When you work with us, you have a local agent who knows your file, understands Arizona-specific issues like wildfire exclusions and monsoon damage, and can re-shop your policy when rates spike. You’re getting professional advice at no extra cost. That’s the value of working with an independent agency. Same price, better service, more options.
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