Hear from Our Customers
Posted on Tracy MurrayJanuary 23, 2024Trustindex verifies that the original source of the review is Google. Tina Vondane was super helpful from start to finish. She helped us transfer auto and home policies seamlessly. Very pleasant to work with.Posted on Craig BrunerJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Premier Choice is first rate. Kaitlyn was outstanding in addressing my request. Incredibly fast and thorough!Posted on Bernie RubinJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Shout out to Tina V. Thank you for your knowledge, professionalism and sincere commitment to help me through a somewhat difficult time in procuring auto insurance. What a pleasure not having to deal with "off-shore" customer service reps! Appreciate you. BPosted on Snow AliJanuary 18, 2024Trustindex verifies that the original source of the review is Google. Amber Wallace was helpful, knowledgeable, and easy to work with. She made the whole process quick and I really appreciate it.Posted on Cody PaceJanuary 14, 2024Trustindex verifies that the original source of the review is Google. Mike is great to work withPosted on Christy GrantJanuary 11, 2024Trustindex verifies that the original source of the review is Google. Collecting a COI was a breeze. Thank you.Posted on Laura RoeJanuary 8, 2024Trustindex verifies that the original source of the review is Google. Tina at Premier Choice Insurance was a delight! She got us a great quote on homeowners insurance and was able to save us almost $600 yearly. She was very personable and friendly. I am glad that we have switched our car insurance over and now our homeowners as well!Posted on Rachel GlaserJanuary 7, 2024Trustindex verifies that the original source of the review is Google. Amber is great. She worked quickly to find us an insurance for our new home.Posted on L HutchJanuary 5, 2024Trustindex verifies that the original source of the review is Google. Everyone is very helpful and a pleasure to work with! Thanks for all you do!Posted on Susan TurnerJanuary 4, 2024Trustindex verifies that the original source of the review is Google. Premier Choice Insurance has been able to save me money on my Home Owners and Auto Policy, I'm so glad I switched! Thank you, Tina, for all your help, especially your Great communication and followup!
Arizona homeowners saw rates jump 71% between 2020 and 2025. If you haven’t shopped your policy in the last two years, you’re likely paying more than you should.
Here’s what changes when you work with an independent agency. You get access to multiple carriers at once, which means real comparison—not just one company’s take-it-or-leave-it price. You get someone local who picks up the phone when your old carrier sends a non-renewal notice or jacks your rate after a claim.
You’re not starting over every time the market shifts. You have someone watching your policy, adjusting coverage when your home value changes, and shopping your rate before renewal hits. That’s the difference between reacting to problems and avoiding them.
We’re based right here in the Phoenix metro area. We’re not a call center in another state—we’re a family-owned agency with licensed agents who live and work in Arizona.
We’ve built relationships with over 100 insurance carriers, which matters more now than ever. When State Farm and Allstate pulled back on new policies across Arizona due to wildfire risk, our clients had options. When someone gets hit with a 50% rate increase at renewal, we can shop it across dozens of companies in one conversation.
Avondale homeowners are dealing with the same market chaos as the rest of Maricopa County—15% of properties now face higher premiums or outright cancellations due to wildfire exposure ratings. You need an agency that can move fast and access markets others can’t.
First, we talk. You tell us what you’re paying now, what coverage you have, and whether you’ve filed claims recently. That gives us a baseline and helps us understand what went wrong if you’re dealing with a cancellation or rate spike.
Then we shop your policy across our carrier network. We’re looking at companies that write in Avondale, that fit your home’s age and build, and that won’t penalize you for a claim you filed three years ago. This isn’t one quote—it’s a comparison across multiple options with real coverage details.
Once we find the right fit, we handle the paperwork. That includes binding your new policy and canceling the old one if needed. You’re not juggling calls with your old carrier or worrying about overlap. We take care of it.
After that, we stay involved. If your home value increases, if you add a pool, if your rate jumps at renewal—we’re already in your corner, adjusting coverage or shopping your policy again before it becomes a crisis.
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You get a licensed agent who reviews your current policy and identifies gaps or overages in coverage. Most people are either underinsured on their dwelling or overpaying for endorsements they don’t need. We fix both.
You get access to over 100 carriers, including options for homes that other agents call “hard to place.” That includes older homes, homes with prior claims, and homes in areas now flagged for wildfire risk. Avondale sits in Maricopa County, where 15% of properties are considered at-risk—that’s affecting renewals and pricing across the board.
You get ongoing support at no extra cost. Our service is paid by the carriers, not by you. That means when your roof gets damaged in a monsoon storm or your rate spikes at renewal, you’re not paying a fee to get help. You call, we handle it.
And you get local accountability. We’re not disappearing when the market gets tough. Arizona’s home insurance market is volatile right now—the average premium in the Phoenix area is $2,387, and some homeowners are seeing annual increases of 50% to 100%. You need someone who’s not going anywhere.
Arizona’s home insurance rates increased 71% between 2020 and 2025, ranking sixth in the country for premium growth. That’s not just inflation—it’s driven by wildfire risk recalculations, increased claims from monsoon storms, and carriers pulling back from the Arizona market entirely.
In Maricopa County specifically, over 15% of properties are now considered at moderate or higher wildfire risk. Even if your home in Avondale isn’t directly in a high-risk zone, carriers are adjusting rates across entire ZIP codes based on regional exposure. That means your rate can spike even if nothing about your home or claims history changed.
The other factor is carrier behavior. When companies like State Farm and Allstate stop writing new homeowners policies in Arizona, the remaining carriers absorb more risk—and they price accordingly. If your rate jumped 30%, 50%, or even 100% at renewal, you’re not alone. The single most effective response is to compare quotes across multiple carriers, because pricing algorithms vary wildly and a company that was expensive two years ago might now offer the best rate.
Non-renewal means your carrier is choosing not to continue your policy when it expires. They’re required to give you notice—usually 30 to 60 days—but that doesn’t leave much time to find replacement coverage, especially in a tight market.
The first thing to do is confirm why you’re being non-renewed. Sometimes it’s claims-related, sometimes it’s the carrier exiting your area entirely, and sometimes it’s a risk factor like an older roof or outdated electrical. Knowing the reason helps us find a carrier that won’t have the same issue.
Then we shop your policy immediately. Waiting until the last week makes it harder to get competitive rates, and you risk a lapse in coverage—which can trigger a mortgage default and make future coverage even more expensive. We work with over 100 carriers, including surplus lines companies that specialize in homes other carriers won’t touch. We’ve placed coverage for clients who were rejected by 20+ companies before finding us. It’s not always cheap, but it’s coverage—and once you’re placed, we can often move you to a better rate after a year of no claims.
You need enough dwelling coverage to rebuild your home at today’s construction costs—not what you paid for the house. Those are two completely different numbers. Construction costs in Arizona have increased significantly over the past few years, and if you’re underinsured by even 20%, you could be on the hook for tens of thousands of dollars after a total loss.
Your lender requires enough coverage to pay off the mortgage, but that’s often not enough to fully rebuild. We calculate replacement cost based on your home’s square footage, build quality, and current labor and material costs in the Phoenix metro area. For most Avondale homes, that’s higher than the purchase price, especially if you bought before 2020.
You also need liability coverage—usually at least $300,000, though $500,000 is smarter if you have any assets worth protecting. That covers you if someone gets injured on your property and sues. And you need enough personal property coverage to replace your belongings, though most people overestimate this number. We walk through actual replacement costs, not emotional value, so you’re not paying for coverage you don’t need.
Cheap and adequate aren’t opposites—you just have to know where to cut and where not to. The biggest mistake people make is raising their deductible to $5,000 or $10,000 to lower their premium, then realizing they can’t afford to file a claim when something actually happens.
The smarter move is to compare quotes across multiple carriers, because pricing varies wildly for the same coverage. One company might charge you $3,200 a year while another charges $1,900 for identical limits. That’s not about quality—it’s about underwriting algorithms and risk appetite. Carriers adjust their pricing constantly, and the company that gave you a great rate three years ago might now be overpriced.
You can also lower your rate by bundling your home and auto insurance, increasing your credit score (which has the largest impact on premiums outside of coverage amounts), and asking about discounts for things like storm shutters, security systems, or claims-free history. But don’t cut your dwelling coverage or liability limits just to save $200 a year. That’s where “cheap” becomes expensive.
Monsoon damage is typically covered under your standard homeowners policy, but it depends on what specifically gets damaged. Wind damage to your roof, siding, or windows is covered. Water damage from rain entering through wind-damaged openings is covered. But flooding—meaning water that enters from ground level—is not covered unless you have a separate flood policy.
Avondale isn’t in a high-risk flood zone, but that doesn’t mean flooding can’t happen. If a monsoon storm overwhelms drainage systems and water enters your home from the street or yard, that’s flood damage, and your homeowners policy won’t pay for it. Flood insurance is separate, issued through the National Flood Insurance Program or private carriers, and it’s cheaper than most people think if you’re not in a floodplain.
Wildfire damage is covered under your homeowners policy, but here’s the catch—if you’re in an area now considered high-risk, some carriers won’t renew your policy at all. That’s what’s happening across Arizona right now. Over 123,000 homes statewide are at moderate or greater wildfire risk, and carriers are either non-renewing those policies or increasing premiums dramatically. If that happens to you, we find a carrier that will still write coverage, even if it means going to a surplus lines market.
Loyalty doesn’t pay in insurance—at least not anymore. Carriers used to reward long-term customers with stable rates, but that’s largely disappeared. Now, the customers who stay put often subsidize the discounts given to new customers. If you haven’t shopped your policy in two or three years, you’re almost certainly overpaying.
The data backs this up. Nearly 30% of Arizona homebuyers have completely changed their geographic search area due to insurance challenges, and another 25% have overhauled their approach to buying altogether. Insurance isn’t a side consideration anymore—it’s a primary factor in housing decisions. That same logic applies to existing homeowners. You should be comparing quotes every one to two years, because carrier pricing shifts constantly.
Switching doesn’t hurt your credit, doesn’t require a home inspection in most cases, and doesn’t leave you without coverage if it’s handled correctly. We manage the transition so there’s no overlap or gap. And if your current carrier is still competitive, we’ll tell you that too. But if they’ve quietly raised your rate while better options exist, you deserve to know.
Other Services we provide in Avondale