Hear from Our Customers
Posted on Tracy MurrayJanuary 23, 2024Trustindex verifies that the original source of the review is Google. Tina Vondane was super helpful from start to finish. She helped us transfer auto and home policies seamlessly. Very pleasant to work with.Posted on Craig BrunerJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Premier Choice is first rate. Kaitlyn was outstanding in addressing my request. Incredibly fast and thorough!Posted on Bernie RubinJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Shout out to Tina V. Thank you for your knowledge, professionalism and sincere commitment to help me through a somewhat difficult time in procuring auto insurance. What a pleasure not having to deal with "off-shore" customer service reps! Appreciate you. BPosted on Snow AliJanuary 18, 2024Trustindex verifies that the original source of the review is Google. Amber Wallace was helpful, knowledgeable, and easy to work with. She made the whole process quick and I really appreciate it.Posted on Cody PaceJanuary 14, 2024Trustindex verifies that the original source of the review is Google. Mike is great to work withPosted on Christy GrantJanuary 11, 2024Trustindex verifies that the original source of the review is Google. Collecting a COI was a breeze. Thank you.Posted on Laura RoeJanuary 8, 2024Trustindex verifies that the original source of the review is Google. Tina at Premier Choice Insurance was a delight! She got us a great quote on homeowners insurance and was able to save us almost $600 yearly. She was very personable and friendly. I am glad that we have switched our car insurance over and now our homeowners as well!Posted on Rachel GlaserJanuary 7, 2024Trustindex verifies that the original source of the review is Google. Amber is great. She worked quickly to find us an insurance for our new home.Posted on L HutchJanuary 5, 2024Trustindex verifies that the original source of the review is Google. Everyone is very helpful and a pleasure to work with! Thanks for all you do!Posted on Susan TurnerJanuary 4, 2024Trustindex verifies that the original source of the review is Google. Premier Choice Insurance has been able to save me money on my Home Owners and Auto Policy, I'm so glad I switched! Thank you, Tina, for all your help, especially your Great communication and followup!
You’re not looking for the cheapest policy. You’re looking for one that won’t leave you scrambling when monsoon damage hits or wildfire smoke infiltrates your $640,000 home.
That’s the difference between a quote and actual protection. Most New River homeowners don’t realize their policy has gaps until they file a claim. By then, it’s too late to fix it.
We walk you through what your policy actually covers, what it doesn’t, and where you might be exposed. Then we show you options from carriers who actually write policies in high-value areas like New River. No runaround. No surprises when you need your coverage most.
We’re an independent agency based right here in Arizona. We’ve been helping homeowners across Maricopa County navigate rate increases, policy cancellations, and coverage gaps for years.
When you call, you talk to someone local who picks up the phone. Not an offshore call center. Not an automated system. A real person in Mesa or Peoria who knows what’s happening with Arizona’s insurance market right now.
We represent over 100 carriers for personal insurance. That means when State Farm or Allstate raises your rates or drops your policy, we have options. And because we’re independent, we’re not trying to force you into one company’s product. We find what fits your home, your budget, and your risk profile in New River.
First, we talk. You tell us what’s going on with your current policy, what you’re paying, and what you need covered. We ask questions about your home, your claims history, and what matters most to you.
Then we shop. We pull homeowner insurance quotes from multiple carriers who actually write policies in New River. Not every company will insure homes in wildfire-prone areas, so we focus on the ones who will and compare their coverage side by side.
Once you choose a policy, we handle the switch. That includes canceling your old policy if you want us to. You don’t have to call your old company or deal with the paperwork. We take care of it.
After that, we stay in touch. When your life changes or the market shifts, we review your coverage to make sure it still makes sense. You’re not on your own.
Ready to get started?
New River sits in an area where wildfire risk is real. More than 15% of Maricopa County properties are at risk of higher premiums or outright cancellations because of fire exposure. If your home is one of them, you need coverage that includes wildfire damage, ember protection, and smoke infiltration.
You also need monsoon coverage. Arizona’s monsoon season brings flash flooding, wind damage, and hail. Standard policies might cover some of this, but not all. We make sure you know what’s included and what requires additional protection.
Then there’s the value of your home. The median property value in New River is $640,600. That’s nearly double the national average. If your policy limits don’t reflect what it would actually cost to rebuild, you’re underinsured. We help you set limits that match reality, not outdated estimates from five years ago.
Arizona saw a 62.1% increase in home insurance rates over the past five years. That’s the highest jump in the country. In 2024 alone, rates went up another 11.4%, making it the fourth-biggest increase nationwide.
The main drivers are wildfire risk and claims costs. Carriers are pulling back from high-risk areas or raising rates to cover potential losses. If you’re in New River, you’re in a zone where wildfire exposure is higher, which means insurers see you as a bigger risk.
Some homeowners are seeing 50% to 100% annual increases. That’s not normal, and it’s not sustainable. If your rate jumped that much, it’s worth shopping around. Different carriers assess risk differently, and an independent agent can show you who’s still competitive in your area.
A captive agent works for one insurance company. They can only sell you that company’s products. If that company raises your rates or drops your policy, they can’t help you find another option. You’re on your own.
An independent agent represents multiple carriers. We work with over 100 insurance companies for personal insurance. When your rate goes up or your policy gets canceled, we can shop your coverage with other carriers and find you a better option.
The other difference is who we work for. Captive agents work for the insurance company. We work for you. Our job is to find you the best coverage at the best price, not to hit a sales quota for one carrier. That’s why independent agencies exist.
The average homeowners insurance premium in Arizona is $1,991 per year. That’s below the national average of $2,423. But New River homes are worth significantly more than the state average, so your premium will likely be higher.
If your home is valued at $640,600 (the median in New River), you’re looking at higher coverage limits, which means higher premiums. Add in wildfire risk, and some carriers will charge even more or refuse to write the policy at all.
The best way to know what you’ll pay is to get actual quotes. We pull homeowner insurance quotes from multiple carriers so you can see the range. Some will be higher, some lower. The goal is to find the right balance between cost and coverage that actually protects your home.
Most homeowners insurance policies cover damage to your home from fire, wind, hail, lightning, and theft. They also include liability protection if someone gets hurt on your property. That’s the baseline.
What they don’t always cover is flood damage, earthquake damage, or certain types of water damage. In Arizona, monsoon flooding is a real risk, but standard policies don’t cover it. You need separate flood insurance for that.
Wildfire coverage is usually included, but the details matter. Does your policy cover ember damage? Smoke infiltration? Fire suppression costs? Those are the gaps that catch people off guard. We review your policy line by line so you know exactly what’s covered and what’s not before you need to file a claim.
Yes. Getting canceled doesn’t mean you’re uninsurable. It just means your current carrier decided your risk profile didn’t fit their underwriting guidelines anymore. Other carriers have different guidelines.
If you were canceled because of wildfire risk, we work with carriers who still write policies in high-risk areas. If it was because of claims history, we look for carriers who are more forgiving of past claims. Every company evaluates risk differently.
The key is to start shopping at least 90 days before your cancellation date. That gives us time to compare house insurance quotes from multiple carriers and find one that will cover you. Waiting until the last minute limits your options and could leave you scrambling for coverage.
Your mortgage company only requires enough coverage to protect their loan. That’s usually the amount you owe, not what it would cost to rebuild your home. If you owe $300,000 but it would cost $500,000 to rebuild, you’re underinsured by $200,000.
Rebuilding costs in Arizona have gone up significantly. Labor shortages, material costs, and demand after disasters all drive prices higher. If your coverage limits are based on what your home was worth five years ago, they’re probably too low now.
We help you calculate replacement cost based on current construction costs in New River. That includes labor, materials, and the time it takes to rebuild. It’s not about insuring your home’s market value. It’s about making sure you can actually rebuild if something happens.
Other Services we provide in New River