Hear from Our Customers
Posted on Tracy MurrayJanuary 23, 2024Trustindex verifies that the original source of the review is Google. Tina Vondane was super helpful from start to finish. She helped us transfer auto and home policies seamlessly. Very pleasant to work with.Posted on Craig BrunerJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Premier Choice is first rate. Kaitlyn was outstanding in addressing my request. Incredibly fast and thorough!Posted on Bernie RubinJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Shout out to Tina V. Thank you for your knowledge, professionalism and sincere commitment to help me through a somewhat difficult time in procuring auto insurance. What a pleasure not having to deal with "off-shore" customer service reps! Appreciate you. BPosted on Snow AliJanuary 18, 2024Trustindex verifies that the original source of the review is Google. Amber Wallace was helpful, knowledgeable, and easy to work with. She made the whole process quick and I really appreciate it.Posted on Cody PaceJanuary 14, 2024Trustindex verifies that the original source of the review is Google. Mike is great to work withPosted on Christy GrantJanuary 11, 2024Trustindex verifies that the original source of the review is Google. Collecting a COI was a breeze. Thank you.Posted on Laura RoeJanuary 8, 2024Trustindex verifies that the original source of the review is Google. Tina at Premier Choice Insurance was a delight! She got us a great quote on homeowners insurance and was able to save us almost $600 yearly. She was very personable and friendly. I am glad that we have switched our car insurance over and now our homeowners as well!Posted on Rachel GlaserJanuary 7, 2024Trustindex verifies that the original source of the review is Google. Amber is great. She worked quickly to find us an insurance for our new home.Posted on L HutchJanuary 5, 2024Trustindex verifies that the original source of the review is Google. Everyone is very helpful and a pleasure to work with! Thanks for all you do!Posted on Susan TurnerJanuary 4, 2024Trustindex verifies that the original source of the review is Google. Premier Choice Insurance has been able to save me money on my Home Owners and Auto Policy, I'm so glad I switched! Thank you, Tina, for all your help, especially your Great communication and followup!
You’ve been with the same company for years. Then your rate jumps 22% overnight. Or you file one claim and suddenly you’re canceled. That’s the reality for Arizona drivers right now—premiums are climbing faster than almost anywhere else in the country.
Here’s what changes when you work with us. You get access to carriers like Progressive, GEICO, USAA, AAA, and Direct Auto all at once. No jumping between websites. No repeating your information six times. One conversation, multiple quotes, real comparison.
And when your life changes—new car, new driver, address update—you’ve got someone local who already knows your situation. Not an offshore call center. Not an automated chatbot. A real person in Arizona who picks up the phone and helps you adjust your coverage before it becomes a problem.
We’re a family-owned independent agency based in Mesa, serving Paradise Valley and the entire Phoenix metro. We’ve been helping Arizona drivers navigate rate hikes, policy changes, and coverage gaps for years—and we’ve built a reputation on actually being available when you need us.
We represent over 40 top-rated auto insurance companies. That means we’re not tied to one carrier’s rates or rules. When Progressive has terrible rates for your profile, we check GEICO. When USAA isn’t competitive in Arizona (which happens more than you’d think), we find someone who is.
You’ll work with licensed agents who live here, understand Arizona’s insurance market, and won’t disappear after you sign. We’ve earned 930+ five-star Google reviews because we show up—during quotes, during claims, and during the random Tuesday when you need to add a car and don’t want to wait on hold for 45 minutes.
You reach out—phone, email, whatever works. We ask about your current coverage, your vehicles, your drivers, and what’s been frustrating you about your current situation. This takes about 10 minutes.
Then we shop your profile across our 40+ carriers. We’re looking at Progressive insurance, GEICO car insurance, USAA, AAA insurance, Direct Auto, and dozens of others you’ve probably never heard of but might have the best rate for your specific situation. We compare coverage levels, deductibles, and discounts. We make sure you’re not underinsured just to save $20 a month.
You get a real breakdown of your options. Not just the cheapest car insurance quote—the right one. We explain what you’re actually buying, where you might want more coverage, and where you can safely trim costs. Then you decide. If you want to move forward, we handle the paperwork, coordinate the effective dates, and even cancel your old policy if you want us to. No extra fees. No runaround.
Ready to get started?
Arizona requires liability coverage—$25,000 per person for bodily injury, $50,000 per accident, and $15,000 for property damage. That’s the legal minimum. It’s also nowhere near enough if you cause a serious accident. Most Paradise Valley residents carry higher limits because the financial risk isn’t worth the savings.
Beyond liability, you’re looking at collision coverage (pays for your car in an accident), comprehensive coverage (theft, weather, vandalism), uninsured motorist protection (covers you when the other driver has no insurance), and medical payments coverage. Arizona has one of the highest rates of uninsured drivers in the country—about 1 in 8 drivers. That makes uninsured motorist coverage more important here than in a lot of other states.
When we quote your policy, we’re checking how each carrier prices these coverages for your specific profile. GEICO might beat everyone on liability but charge more for comprehensive. Progressive insurance might offer better rates if you have a DUI on your record. USAA car insurance used to be the gold standard, but their Arizona rates have gotten less competitive lately. We know these patterns because we quote hundreds of policies every month across the Phoenix area.
Arizona drivers are paying about $218 a month on average—higher than the national average of $196. Paradise Valley tends to run even higher because of the concentration of luxury vehicles and higher property values in the area.
The bigger issue is the rate increases. Arizona saw 17% increases in 2024, and the trend isn’t slowing down. Nationally, auto insurance premiums jumped 26% last year—the highest spike in nearly 50 years. Insurers are adjusting for higher repair costs, more expensive medical claims, and increased accident rates as Arizona’s population grows.
If your rate jumped recently, you’re not alone. But you also don’t have to accept it. Different auto insurance companies are raising rates at different speeds, which is why shopping around matters more now than it has in years. A quote that was competitive six months ago might not be today.
When you buy direct from companies like GEICO car insurance or Progressive insurance, you’re only seeing their rates. If they’re not competitive for your profile, you won’t know unless you start over with another company.
We represent multiple carriers. We can quote you with Progressive, GEICO, USAA insurance, AAA insurance, Direct Auto insurance, and 35+ other companies in one conversation. You see the market, not just one company’s offer.
The other difference is ongoing support. Direct companies are great at selling policies online. They’re less great when you need to file a claim, adjust your coverage, or figure out why your rate just increased. We’re local. You can call us directly. We know your situation because we’ve been managing your policy since day one, and we can actually advocate for you when something goes wrong.
It depends on your profile, but it’s not unusual to see differences of $500 to $1,200 a year between carriers for the same driver. Insurance companies price risk differently. One carrier might penalize you heavily for a speeding ticket while another barely adjusts your rate.
Arizona’s market makes this even more pronounced. USAA used to dominate here, but their rates have climbed. GEICO tends to be competitive for clean driving records. Progressive insurance often has better rates for drivers with DUIs or accidents. AAA insurance can be surprisingly affordable if you’re already a member. Direct Auto insurance focuses on high-risk drivers who’ve been canceled elsewhere.
The only way to know what you’ll save is to actually compare quotes. We do that in one conversation instead of making you repeat your information across six different websites. And we make sure the coverage levels match—because a cheaper quote with half the coverage isn’t a better deal.
Getting canceled or non-renewed is more common than it used to be. Insurers are tightening underwriting standards, especially in states like Arizona where claims costs are rising. If you filed a claim recently—even if it wasn’t your fault—some companies will non-renew you at the end of your term.
If that happens, you need coverage fast. Arizona requires continuous insurance, and any gap can lead to fines, license suspension, and higher rates when you do get coverage again. This is where having us matters. We can place you with carriers that specialize in non-standard or high-risk policies—companies like Direct Auto insurance that focus specifically on drivers who’ve been turned down elsewhere.
You’ll probably pay more than you were paying before, at least initially. But once you rebuild your insurance history and go a year or two without claims, we can move you back to a standard carrier at better rates. The key is keeping your coverage active and working with someone who knows which companies will actually accept you.
Arizona’s minimum liability limits are $25,000 per person for injuries, $50,000 per accident, and $15,000 for property damage. That might sound like enough until you cause an accident that sends someone to the hospital or total a newer vehicle.
Medical bills in Arizona can easily exceed $25,000 for a serious injury. If you’re found at fault and the damages exceed your coverage, you’re personally liable for the difference. That means they can come after your assets—your house, your savings, your wages. In Paradise Valley, where home values and incomes tend to be higher, you’re a more attractive target for lawsuits.
Most agents recommend at least $100,000/$300,000 liability limits, plus uninsured motorist coverage that matches. The cost difference between minimum coverage and better protection is usually $20 to $40 a month. When we quote your policy, we’ll show you both options so you can see exactly what that extra protection costs—and decide if the risk is worth the savings.
Yes, and bundling usually saves you between 15% and 25% on your total premiums. Most carriers offer multi-policy discounts when you combine auto insurance with homeowners, renters, or umbrella coverage. Some will even bundle in boat, RV, or motorcycle policies.
The catch is that bundling doesn’t always guarantee the lowest price. Sometimes one company has great rates on auto but terrible rates on home. If you bundle with them, you might save 20% on the auto policy but overpay so much on the home policy that you’re worse off overall.
This is another area where working with us helps. We can quote your auto and home separately across multiple carriers, then compare bundled rates versus splitting your policies between two companies. We represent over 100 insurance carriers, so we’ve got options. The goal isn’t just to bundle—it’s to get you the best total price for the coverage you actually need.
Other Services we provide in Paradise Valley