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Posted on Tracy MurrayJanuary 23, 2024Trustindex verifies that the original source of the review is Google. Tina Vondane was super helpful from start to finish. She helped us transfer auto and home policies seamlessly. Very pleasant to work with.Posted on Craig BrunerJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Premier Choice is first rate. Kaitlyn was outstanding in addressing my request. Incredibly fast and thorough!Posted on Bernie RubinJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Shout out to Tina V. Thank you for your knowledge, professionalism and sincere commitment to help me through a somewhat difficult time in procuring auto insurance. What a pleasure not having to deal with "off-shore" customer service reps! Appreciate you. BPosted on Snow AliJanuary 18, 2024Trustindex verifies that the original source of the review is Google. Amber Wallace was helpful, knowledgeable, and easy to work with. She made the whole process quick and I really appreciate it.Posted on Cody PaceJanuary 14, 2024Trustindex verifies that the original source of the review is Google. Mike is great to work withPosted on Christy GrantJanuary 11, 2024Trustindex verifies that the original source of the review is Google. Collecting a COI was a breeze. Thank you.Posted on Laura RoeJanuary 8, 2024Trustindex verifies that the original source of the review is Google. Tina at Premier Choice Insurance was a delight! She got us a great quote on homeowners insurance and was able to save us almost $600 yearly. She was very personable and friendly. I am glad that we have switched our car insurance over and now our homeowners as well!Posted on Rachel GlaserJanuary 7, 2024Trustindex verifies that the original source of the review is Google. Amber is great. She worked quickly to find us an insurance for our new home.Posted on L HutchJanuary 5, 2024Trustindex verifies that the original source of the review is Google. Everyone is very helpful and a pleasure to work with! Thanks for all you do!Posted on Susan TurnerJanuary 4, 2024Trustindex verifies that the original source of the review is Google. Premier Choice Insurance has been able to save me money on my Home Owners and Auto Policy, I'm so glad I switched! Thank you, Tina, for all your help, especially your Great communication and followup!
A customer slips in your lobby. A vendor claims your work damaged their property. Your landlord requires proof of insurance before you can renew your lease. These aren’t hypotheticals—they’re Tuesday afternoon for Arizona business owners.
General liability insurance covers third-party bodily injury, property damage, and advertising injury claims against your business. It pays for legal defense costs even if the lawsuit is baseless, and it satisfies the coverage requirements that clients and landlords put in their contracts before they’ll work with you.
When you have the right policy in place, you’re not scrambling to figure out what’s covered or whether your claim will get denied on a technicality. You make a call, talk to someone who knows your name and your business, and the process moves forward. That’s what coverage should do—handle the problem so you can get back to running your company.
We’re a family-owned independent agency based in Arizona. We’ve been helping business owners across Peoria, Glendale, Surprise, and the West Valley find coverage that actually fits what they do—not just what’s easiest to sell.
We work with over 40 insurance carriers, which means we’re shopping your coverage across dozens of options instead of forcing you into one company’s rates. When Arizona business insurance rates climbed 7% to 12% over the past year, that carrier access mattered. A lot of Peoria business owners came to us after their longtime insurer hit them with a renewal they couldn’t justify.
You’ll work with licensed agents who answer the phone, explain what you’re buying, and stay involved after the policy is signed. We’re not order-takers. We’re here when your business changes, when you add a location, when you’re not sure if something is covered. That’s the difference between working with a local agency and calling an 800 number.
First, we talk about what your business actually does. Not just your industry code—what services you provide, where you work, who your clients are, and what your contracts require. That conversation shapes which carriers we approach and what limits make sense for your situation.
Next, we pull quotes from multiple insurance companies. You’ll see options that vary by price, coverage terms, and carrier strength. We walk through what’s different between them and why one might be a better fit than another based on your specific risks and budget.
Once you choose a policy, we handle the paperwork and get your certificates of insurance issued. If your landlord or a client needs proof of coverage with specific language, we make sure it’s accurate before it goes out. And if you’re switching from another carrier, we can cancel your old policy so you’re not managing two companies at once.
After that, we’re still here. Your business grows, you hire employees, you take on a job that feels outside your normal scope—call us. We’ll review whether your current policy covers it or if you need to adjust your limits. That’s how this should work.
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General liability insurance handles third-party claims for bodily injury and property damage caused by your business operations. If someone gets hurt at your location or you accidentally damage a client’s property while working, this policy covers medical bills, repair costs, and legal fees if they sue.
It also covers personal and advertising injury—things like libel, slander, or copyright infringement claims related to your marketing. And it includes products and completed operations coverage, which protects you after the job is done or the product is sold if something goes wrong later.
Most Peoria landlords require at least $1 million in general liability coverage before they’ll lease you commercial space. Many clients won’t sign a contract unless you carry $2 million. The state of Arizona doesn’t mandate it, but the businesses you work with do. This is table stakes for operating in the commercial world.
For a typical small business in Arizona, general liability insurance costs around $42 per month. That’s the state average. Your actual rate depends on your industry, revenue, location, claims history, and the limits you choose. Contractors and restaurants usually pay more. Office-based businesses often pay less. We shop your specific situation across 40+ carriers to find the best rate for the coverage you need.
You can add other coverages to build a complete business insurance package—workers compensation insurance if you have employees, commercial auto insurance for company vehicles, professional liability insurance if you provide advice or services, and commercial property insurance to protect your building and equipment. Many Peoria businesses bundle these together into a business owner’s policy to save money and simplify renewals.
General liability insurance covers bodily injury and property damage—physical harm caused by your business operations. Someone slips on your floor, you break a client’s window, your product causes an injury. That’s general liability.
Professional liability insurance, also called errors and omissions insurance or E&O insurance, covers financial harm caused by your professional services or advice. You miss a deadline, make an error in your work, give bad advice that costs a client money. That’s professional liability.
If you’re a consultant, accountant, real estate agent, IT professional, or anyone who sells expertise rather than physical products, you likely need both. General liability won’t cover a lawsuit that claims your advice was wrong or your service was inadequate. And professional liability won’t cover a slip-and-fall injury at your office. They protect against different risks, and many Peoria service businesses carry both policies.
Most Arizona businesses start with a $1 million per occurrence limit and a $2 million aggregate limit. That’s the standard minimum that landlords and clients typically require in their contracts.
But the right amount depends on your specific risk exposure. If you work in construction, handle expensive equipment, or operate in someone else’s facility regularly, you might need higher limits. A $2 million per occurrence limit isn’t uncommon for contractors working on commercial projects in Peoria.
Look at what your contracts require first. Then consider what you could actually be sued for if something went seriously wrong. Legal defense costs alone can hit six figures in Arizona, even if you win the case. The difference in premium between $1 million and $2 million in coverage is usually small compared to the protection you gain. We walk through this calculation with you based on your industry and the types of projects you take on.
No. General liability insurance does not cover auto accidents or damage involving your business vehicles. You need a separate commercial auto insurance policy for that.
If you or your employees drive for work—whether it’s a company truck, a delivery van, or even a personal vehicle used for business purposes—commercial vehicle insurance is what covers collisions, liability claims from auto accidents, and damage to the vehicle itself.
This is a common gap that Peoria business owners don’t realize until they file a claim and find out it’s not covered. If you use vehicles for your business in any capacity, we recommend adding commercial auto insurance to your policy package. It’s a separate premium, but it closes a major exposure that general liability won’t touch.
You pay for everything out of pocket—legal fees, settlement costs, judgments, court costs, all of it. Even if the lawsuit is completely without merit, defending yourself in Arizona civil court can cost $50,000 to $150,000 or more before you ever get to trial.
If you lose the case or settle, you’re personally responsible for the full amount unless your business is structured in a way that protects your personal assets. But even then, a judgment against your business can shut you down, damage your credit, and make it nearly impossible to get insurance later.
Beyond the financial hit, you’ll also lose clients. Most commercial contracts require proof of insurance before work begins. If you can’t provide a certificate of insurance with the coverage limits they require, you don’t get the job. And if your landlord requires it in your lease and you let your policy lapse, they can terminate your lease. The cost of not having general liability insurance is almost always higher than the cost of carrying it.
Yes. Home-based businesses can and should carry general liability insurance, especially if clients ever visit your home office or if you work at client locations.
Your homeowners insurance policy typically excludes business activities. If a client trips on your front step during a meeting, your homeowners policy likely won’t cover their injury claim. General liability insurance fills that gap.
Even if clients never come to your house, you still need coverage if you work on-site at their locations. If you’re a consultant, photographer, or service provider who travels to client offices or job sites around Peoria, you’re exposed to liability claims from accidents or damage that happen while you’re working. General liability insurance protects you in those situations, regardless of where your business is based.
Usually the same day, often within a couple of hours. Once your policy is active, we can issue a certificate of insurance immediately and send it to your landlord, client, or whoever needs proof of coverage.
If you need specific language on the certificate—like naming someone as an additional insured or showing a waiver of subrogation—we handle that too. Just tell us what the contract requires and we’ll make sure the certificate matches before it goes out.
This comes up a lot with Peoria business owners who land a new contract and need proof of insurance before they can start work. We’ve turned around quotes, bound coverage, and issued certificates in a single afternoon when timing was tight. That’s one advantage of working with a local agency that’s actually in the office and available when you need something handled quickly.
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