Hear from Our Customers
Posted on Tracy MurrayJanuary 23, 2024Trustindex verifies that the original source of the review is Google. Tina Vondane was super helpful from start to finish. She helped us transfer auto and home policies seamlessly. Very pleasant to work with.Posted on Craig BrunerJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Premier Choice is first rate. Kaitlyn was outstanding in addressing my request. Incredibly fast and thorough!Posted on Bernie RubinJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Shout out to Tina V. Thank you for your knowledge, professionalism and sincere commitment to help me through a somewhat difficult time in procuring auto insurance. What a pleasure not having to deal with "off-shore" customer service reps! Appreciate you. BPosted on Snow AliJanuary 18, 2024Trustindex verifies that the original source of the review is Google. Amber Wallace was helpful, knowledgeable, and easy to work with. She made the whole process quick and I really appreciate it.Posted on Cody PaceJanuary 14, 2024Trustindex verifies that the original source of the review is Google. Mike is great to work withPosted on Christy GrantJanuary 11, 2024Trustindex verifies that the original source of the review is Google. Collecting a COI was a breeze. Thank you.Posted on Laura RoeJanuary 8, 2024Trustindex verifies that the original source of the review is Google. Tina at Premier Choice Insurance was a delight! She got us a great quote on homeowners insurance and was able to save us almost $600 yearly. She was very personable and friendly. I am glad that we have switched our car insurance over and now our homeowners as well!Posted on Rachel GlaserJanuary 7, 2024Trustindex verifies that the original source of the review is Google. Amber is great. She worked quickly to find us an insurance for our new home.Posted on L HutchJanuary 5, 2024Trustindex verifies that the original source of the review is Google. Everyone is very helpful and a pleasure to work with! Thanks for all you do!Posted on Susan TurnerJanuary 4, 2024Trustindex verifies that the original source of the review is Google. Premier Choice Insurance has been able to save me money on my Home Owners and Auto Policy, I'm so glad I switched! Thank you, Tina, for all your help, especially your Great communication and followup!
Your landlord needs a certificate of insurance with specific limits. Your biggest client won’t sign the contract without proof of coverage. Or maybe your rates just jumped 40% and nobody at your current company will explain why.
General liability insurance covers the basics that keep your business compliant and protected—bodily injury, property damage, personal injury claims. But getting the right coverage at a fair price shouldn’t require three weeks of phone tag with a call center in another state.
When you work with us as a local independent agency in Arizona, you’re comparing options from over 100 insurance carriers instead of being stuck with whatever one company offers. That means better fit, better pricing, and someone who actually answers when you call. You’re not filling out forms and hoping for the best. You’re having a real conversation about what your business does, what risks you face in Wickenburg, and what coverage makes sense without paying for things you don’t need.
We’re a family-owned independent agency based in Arizona. We’ve earned over 930 five-star Google reviews and recognition as 2023 Agents of the Year because we do what larger companies stopped doing—we pick up the phone, we’re physically in our office, and we treat your business like it matters.
Wickenburg has a business-friendly environment with 346 established businesses and a community that values relationships over transactions. You’re not just a policy number here, and your insurance agency shouldn’t treat you like one. We serve the entire state of Arizona, including rural areas where other agencies won’t bother, and we represent over 100 carriers so you’re getting options that actually fit your situation.
When your business changes or you have questions six months after buying a policy, you’ll reach the same people who helped you in the first place. That’s how local agencies are supposed to work.
You reach out by phone or online and talk to a real person—not a chatbot, not an automated system. We ask about your business, what you do, how many employees you have, and what coverage requirements you’re dealing with. If your landlord or a client is asking for specific limits, we need to know that upfront.
From there, we compare options across our network of over 100 insurance carriers. That includes general liability, and if your business needs workers compensation insurance, commercial auto insurance, or professional liability insurance, we can bundle those together. You’ll see real quotes with real numbers, and we’ll explain what each policy covers and what it doesn’t.
Once you choose a policy, we handle the paperwork and get your certificate of insurance issued fast—usually same-day if you need it. We also cancel your old policy for free if you’re switching carriers. After that, we’re still here when your lease renews, when you hire more people, or when your business grows and your coverage needs to grow with it.
Ready to get started?
General liability insurance typically covers bodily injury and property damage claims if someone gets hurt at your business or you accidentally damage a client’s property. It also covers personal and advertising injury—things like libel, slander, or copyright issues. Most policies include medical payments coverage for minor injuries without a lawsuit, and they cover your legal defense costs if someone does sue.
In Wickenburg, where tourism brings 325,000 annual visitors and local businesses depend on steady foot traffic and seasonal activity, liability exposure is real. If a customer slips in your shop or a contractor damages a client’s property during a job, you need coverage that responds without bankrupting you.
Arizona businesses often need $1 million per occurrence and $2 million aggregate to meet commercial lease requirements or client contracts. Some industries need higher limits or additional coverage like errors and omissions insurance for professional services, commercial property insurance for your building and equipment, or commercial vehicle insurance if you’re driving for work. We can package all of that together instead of forcing you to juggle multiple companies and policies.
The average cost for general liability in Arizona runs around $42 per month, but your actual rate depends on your industry, revenue, location, and claims history. Contractors, restaurants, and retail businesses often pay more because their risk exposure is higher. The key is comparing options so you’re not overpaying for coverage or stuck with gaps that leave you exposed.
General liability insurance covers third-party bodily injury, property damage, and personal injury claims against your business. If a customer trips and falls in your store, if your work damages someone’s property, or if you’re accused of slander or copyright infringement, this policy covers your legal defense and any settlements or judgments up to your policy limits.
It does not cover your own injuries, your employees’ injuries (that’s workers compensation insurance), damage to your own property (that’s commercial property insurance), or liability from your vehicle (that’s commercial auto insurance). It also doesn’t cover professional mistakes or errors in your work—that requires professional liability insurance or errors and omissions insurance depending on your industry.
Most commercial leases and client contracts in Wickenburg and across Arizona require at least $1 million per occurrence and $2 million aggregate. Some require additional insured endorsements or waiver of subrogation, which we can add to your policy. If you’re not sure what your contract requires, bring it to us and we’ll tell you exactly what coverage you need to stay compliant.
The average cost for general liability insurance in Arizona is about $42 per month, but your actual premium depends on your industry, revenue, number of employees, and claims history. A low-risk office business might pay $30 to $50 per month, while a contractor or restaurant could pay $100 to $200 per month or more because the risk of injury or property damage is higher.
Your location matters too. Wickenburg’s business environment is stable, but if you’re working on job sites across Arizona or serving high volumes of tourists, your exposure increases and so does your rate. Insurance companies also look at your annual revenue—the more you make, the higher your limits need to be, and the more you’ll pay in premium.
The best way to control cost is to compare quotes from multiple carriers. As an independent agency, we represent over 100 insurance carriers, so you’re seeing competitive options instead of being stuck with one company’s rate. You can also lower your premium by choosing a higher deductible, bundling multiple policies together, or implementing risk management practices that reduce your likelihood of claims.
Yes, if you have employees in Arizona. General liability insurance covers injuries to customers and third parties, but it does not cover your employees. Workers compensation insurance is required by Arizona law if you have any employees, and it covers medical bills, lost wages, and disability benefits if an employee gets hurt on the job.
Even if you’re a sole proprietor with no employees, some clients and general contractors require proof of workers comp before they’ll hire you. In those cases, you can get a “ghost policy” that covers you as the business owner even though you’re not legally required to carry it. This is common in construction, trades, and contract work.
Workers compensation and general liability are often bundled together in a Business Owner’s Policy (BOP) or sold separately depending on your needs. If you’re hiring your first employee or taking on a contract that requires workers comp, talk to us before you start work. Operating without required coverage can result in fines, lawsuits, and out-of-pocket costs if someone gets hurt.
Yes, in most cases. Once your policy is active, we can issue a certificate of insurance immediately—often within an hour. If you’re starting a new policy, the timeline depends on how fast the carrier processes your application, but many general liability policies can be bound same-day if your business is straightforward and you provide accurate information upfront.
Certificates of insurance (COIs) are required by landlords, clients, and general contractors to prove you have active coverage. The certificate shows your policy number, coverage limits, effective dates, and any endorsements like additional insured status. If your landlord or client needs to be listed as an additional insured, let us know when you’re setting up the policy so it’s already included when the certificate is issued.
If you’re in a bind and need proof of coverage fast, call us directly instead of waiting for email responses. As a local independent agency, we can move faster than online platforms or large national carriers because we have direct access to underwriters and can push things through when timing matters.
General liability insurance covers bodily injury, property damage, and personal injury claims—physical accidents and tangible damages. Professional liability insurance (also called errors and omissions insurance or E&O insurance) covers financial damages from mistakes, negligence, or failure to deliver services as promised. If you’re sued because your advice, design, or work caused a client to lose money, professional liability covers your defense and any settlements.
Most service-based businesses need both. If you’re a consultant, accountant, real estate agent, IT professional, or anyone who gives advice or delivers specialized services, you need professional liability. If you also meet with clients in person, work on their property, or have a physical office, you need general liability too.
For example, if a client trips in your office, general liability covers their injury. If your advice causes them to lose $50,000, professional liability covers that claim. The two policies work together but cover completely different risks. Some industries like healthcare, legal, and financial services are required to carry professional liability by law or licensing boards. Talk to us about what your industry requires and what your clients expect before you sign contracts or start taking on new business.
Local independent agencies give you access to over 100 insurance carriers instead of one, which means better pricing and better fit for your specific business. Online platforms are fast, but they’re limited to a handful of carriers and they can’t adjust coverage or negotiate on your behalf when things get complicated.
When your business changes—you hire employees, add a new service, move locations, or take on a contract with specific insurance requirements—you need someone who can adjust your policy and explain what’s changing and why. Online platforms don’t do that. You’re on your own to figure out if your coverage is still adequate or if you’re overpaying for things you don’t need anymore.
We’re family-owned, Arizona-based, and physically available when you call. You’re not talking to a call center or waiting three days for an email response. You’re working with the same agents who helped you buy the policy in the first place, and we’re available when your lease renews, when you’re bidding a new job, or when a client asks for a certificate of insurance on short notice. That’s the difference between a transaction and a relationship, and it matters more the longer you’re in business.
Other Services we provide in Wickenburg