Hear from Our Customers
Posted on Tracy MurrayJanuary 23, 2024Trustindex verifies that the original source of the review is Google. Tina Vondane was super helpful from start to finish. She helped us transfer auto and home policies seamlessly. Very pleasant to work with.Posted on Craig BrunerJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Premier Choice is first rate. Kaitlyn was outstanding in addressing my request. Incredibly fast and thorough!Posted on Bernie RubinJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Shout out to Tina V. Thank you for your knowledge, professionalism and sincere commitment to help me through a somewhat difficult time in procuring auto insurance. What a pleasure not having to deal with "off-shore" customer service reps! Appreciate you. BPosted on Snow AliJanuary 18, 2024Trustindex verifies that the original source of the review is Google. Amber Wallace was helpful, knowledgeable, and easy to work with. She made the whole process quick and I really appreciate it.Posted on Cody PaceJanuary 14, 2024Trustindex verifies that the original source of the review is Google. Mike is great to work withPosted on Christy GrantJanuary 11, 2024Trustindex verifies that the original source of the review is Google. Collecting a COI was a breeze. Thank you.Posted on Laura RoeJanuary 8, 2024Trustindex verifies that the original source of the review is Google. Tina at Premier Choice Insurance was a delight! She got us a great quote on homeowners insurance and was able to save us almost $600 yearly. She was very personable and friendly. I am glad that we have switched our car insurance over and now our homeowners as well!Posted on Rachel GlaserJanuary 7, 2024Trustindex verifies that the original source of the review is Google. Amber is great. She worked quickly to find us an insurance for our new home.Posted on L HutchJanuary 5, 2024Trustindex verifies that the original source of the review is Google. Everyone is very helpful and a pleasure to work with! Thanks for all you do!Posted on Susan TurnerJanuary 4, 2024Trustindex verifies that the original source of the review is Google. Premier Choice Insurance has been able to save me money on my Home Owners and Auto Policy, I'm so glad I switched! Thank you, Tina, for all your help, especially your Great communication and followup!
Arizona home insurance rates jumped 71% between 2020 and 2025. That’s not a typo. Car insurance held steadier, but if you’ve been with the same company for years, you’ve probably noticed your rates creeping up anyway—or worse, you filed a claim and suddenly you’re getting non-renewed.
Here’s what most people don’t realize: your State Farm agent can only sell you State Farm. Your GEICO rep only has GEICO. When those companies tighten underwriting or jack up rates, you’re stuck starting over somewhere else.
An independent agency works differently. We represent over 40 top-rated carriers—Progressive, GEICO, USAA, AAA, Direct Auto, and dozens more. That means when one company’s rates spike or they stop writing new policies, we don’t lose you as a client. We just move you to a better option. You get the coverage you need at a price that doesn’t make you wince, and you’re not filling out the same application five times on different websites hoping something sticks.
We’re a family-owned independent agency serving Apache Junction and the entire state of Arizona. We’ve been doing this long enough to know what matters: you want someone who answers the phone, explains things in plain English, and doesn’t disappear when you need to file a claim.
We’re not a call center. We’re not offshore. Our agents are here, in Arizona, and we’ve earned over 930 five-star Google reviews by treating people like actual human beings instead of policy numbers.
Apache Junction sits right in the wildland-urban interface, which means wildfire risk is real here. Carriers know that. Some have pulled back. We haven’t. We work with over 100 insurance companies, so when one exits the market or raises rates, we find you another option without the panic.
First, you reach out—phone, email, website, whatever works. We ask a few questions about what you’re currently paying, what coverage you have, and whether anything’s changed recently. This takes maybe ten minutes.
Then we shop your profile across our carrier network. We’re talking Progressive Insurance, GEICO car insurance, USAA insurance if you’re military or family, AAA insurance, Direct Auto Insurance, and many others. We’re looking for the best combination of price and coverage, not just the cheapest car insurance that leaves you underinsured.
Once we’ve got your options, we walk you through them. We explain what each policy actually covers, where the gaps are, and what you’d pay. No jargon. No upselling. Just the facts so you can make the call. If you decide to switch, we handle the paperwork and even cancel your old policy for free. You don’t lift a finger.
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You get access to more than 40 top-rated auto insurance carriers and over 100 total insurance companies across all lines. That includes the big names—Progressive Insurance Company, GEICO, USAA car insurance, Direct Auto, AAA—and regional carriers that often beat the national averages.
You also get a local agent who knows Apache Junction. We understand that your car sits in 115-degree heat half the year. We know wildfire smoke rolls in from the Superstitions. We know the insurance market here is tighter than it was five years ago, and we know which companies are still writing new business and which ones are bailing.
Our service costs you nothing. We get paid by the carriers, not by you, so there’s no fee to compare quotes or switch policies. We also handle all the administrative headaches—canceling your old policy, setting up automatic payments, updating your mortgagee if you’re switching home insurance. And when your life changes—new car, new driver, new address—we’re still here to adjust your coverage without you having to start from scratch somewhere else.
Apache Junction drivers pay about $8 less per month than the rest of Arizona and $27 less than the national average for car insurance. But that’s an average. Your rate depends on your driving record, your vehicle, your coverage limits, and which carrier you’re with. The only way to know if you’re overpaying is to compare, and that’s what we do.
Going direct works fine until it doesn’t. If GEICO raises your rate by 30% at renewal, you’re back to square one—filling out applications on other websites, hoping for a better deal, and managing multiple policies on your own.
An independent agency does that work for you, all at once. We quote you with GEICO, Progressive, USAA, AAA, Direct Auto Insurance Company, and 35+ other carriers in one shot. You see all your options side by side, and you pick the one that works. If your rate goes up next year, we re-shop it again. You’re not stuck with one company’s underwriting decisions.
The other advantage: we’re your advocate if something goes wrong. If you file a claim and the carrier drags their feet, we’re the ones calling them on your behalf. Direct customers don’t have that. They get a 1-800 number and a claims adjuster who’s never heard their name before.
Nothing. Our service is free. We get paid a commission by the insurance companies when you buy a policy, so you’re not writing us a check or paying a broker fee. Whether you’re comparing auto insurance, home insurance, or both, there’s no cost to you for our time or our quoting process.
This is standard across independent agencies, but it’s worth saying clearly: you’re not paying extra for the convenience of working with us. The rate you get through us is the same rate you’d get going direct to that carrier. The difference is you’re seeing 40+ options instead of one, and you’ve got a local agent managing the process instead of doing it all yourself.
We also cancel your old policy for free if you switch. Most people don’t realize their old carrier will keep charging them unless they call and formally cancel, even after the new policy starts. We handle that for you so there’s no overlap or surprise charges.
If your rate hasn’t changed and you’re confident in your coverage, you’re probably fine. But here’s what we see constantly: people assume they’re getting a good deal because they’ve been with the same company for 10 or 15 years, and then they get hit with a 20%, 30%, sometimes 50% increase at renewal. By then, they’re scrambling.
It takes ten minutes to get a comparison quote. If your current rate is competitive, great—you’ve got peace of mind. If it’s not, you’ve just saved yourself hundreds of dollars a year. There’s no downside to checking.
The other reason to compare: coverage gaps. A lot of people don’t realize they’re underinsured until they file a claim. We review your current policy as part of the quoting process, so even if your rate is fine, we’ll tell you if there’s a gap in your liability limits, your deductible’s too high for your savings, or you’re missing coverage you actually need in Arizona—like comprehensive for wildfire smoke damage or uninsured motorist protection.
Sometimes yes, sometimes no. If you’ve already shopped around recently and you’ve got a clean driving record with a top-tier carrier, we might not beat your rate. But most people haven’t shopped in years, and most people don’t have access to the same carrier network we do.
We represent regional and specialty carriers that don’t advertise on TV. These companies often have better rates for specific profiles—older drivers, people with one ticket, drivers who don’t commute, etc. You won’t find them on a comparison website because they don’t participate in those platforms. You find them through an independent agent.
We also know which carriers are competitive in Apache Junction right now. Insurance pricing is hyperlocal. A company that’s cheap in Phoenix might be expensive here, and vice versa. We track that. You don’t have to. And because we’re quoting you with 40+ companies at once, we’re seeing the whole market, not just the three or four names you’d think to check on your own.
You file the claim directly with your insurance company—that part doesn’t change. But here’s where working with an independent agency helps: we’re your advocate during the process. If the carrier delays your claim, disputes your coverage, or offers a settlement that’s too low, we step in and push back on your behalf.
We’ve been doing this long enough to know how claims are supposed to work, and we know when a carrier is stalling or lowballing. You’re not fighting that battle alone. We also help you understand your policy before you file, so you know what’s covered, what your deductible is, and whether filing is even worth it for a small claim.
The other thing: if a carrier treats you poorly after a claim—non-renews you, spikes your rate unfairly—we move you to a different company. You don’t have to start over with a new agent or re-explain your situation. We already know your history, and we’ve got 100+ carriers to choose from. That’s the advantage of working with an independent agency instead of a captive agent who only represents one company.
We serve the entire state of Arizona. Apache Junction is part of our local market, but we work with clients in Phoenix, Mesa, Chandler, Scottsdale, Tucson, Yuma, and everywhere in between. If you’re in Arizona, we can write your policy.
That said, being local matters. We understand the specific risks in Apache Junction—wildfire exposure, extreme heat, monsoon damage, and how those factors affect your insurance options. We know which carriers are still writing new business here and which ones have pulled back. That’s not something a national call center or an out-of-state agent is going to know.
If you’ve got family or friends elsewhere in Arizona who are dealing with rate increases or policy cancellations, we can help them too. We’re licensed statewide, and our process works the same no matter where you’re located. You still get a local agent, real conversations, and access to the same 100+ insurance companies we represent.
Other Services we provide in Apache Junction