Hear from Our Customers
Posted on Google Tracy MurrayJanuary 23, 2024Trustindex verifies that the original source of the review is Google. Tina Vondane was super helpful from start to finish. She helped us transfer auto and home policies seamlessly. Very pleasant to work with.Posted on Google Craig BrunerJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Premier Choice is first rate. Kaitlyn was outstanding in addressing my request. Incredibly fast and thorough!Posted on Google Bernie RubinJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Shout out to Tina V. Thank you for your knowledge, professionalism and sincere commitment to help me through a somewhat difficult time in procuring auto insurance. What a pleasure not having to deal with "off-shore" customer service reps! Appreciate you. BPosted on Google Snow AliJanuary 18, 2024Trustindex verifies that the original source of the review is Google. Amber Wallace was helpful, knowledgeable, and easy to work with. She made the whole process quick and I really appreciate it.Posted on Google Cody PaceJanuary 14, 2024Trustindex verifies that the original source of the review is Google. Mike is great to work withPosted on Google Christy GrantJanuary 11, 2024Trustindex verifies that the original source of the review is Google. Collecting a COI was a breeze. Thank you.Posted on Google Laura RoeJanuary 8, 2024Trustindex verifies that the original source of the review is Google. Tina at Premier Choice Insurance was a delight! She got us a great quote on homeowners insurance and was able to save us almost $600 yearly. She was very personable and friendly. I am glad that we have switched our car insurance over and now our homeowners as well!Posted on Google Rachel GlaserJanuary 7, 2024Trustindex verifies that the original source of the review is Google. Amber is great. She worked quickly to find us an insurance for our new home.Posted on Google L HutchJanuary 5, 2024Trustindex verifies that the original source of the review is Google. Everyone is very helpful and a pleasure to work with! Thanks for all you do!Posted on Google Susan TurnerJanuary 4, 2024Trustindex verifies that the original source of the review is Google. Premier Choice Insurance has been able to save me money on my Home Owners and Auto Policy, I'm so glad I switched! Thank you, Tina, for all your help, especially your Great communication and followup!
You’ve been with the same company for years. Then your rate jumps 50% at renewal, or worse—they drop you after you file a claim. That’s not loyalty. That’s a business decision.
Here’s what most people don’t realize: companies like Progressive, GEICO, USAA, and AAA all price risk differently. What one carrier sees as high-risk, another might see as standard. The difference can be hundreds or thousands of dollars a year for the exact same coverage.
When you work with an independent agency in Goodyear, you’re not locked into one company’s pricing model or underwriting guidelines. You get quotes from multiple insurance companies at once—including direct auto insurance carriers, regional providers, and national names. Same coverage. Different prices. You pick what works.
Arizona homeowners saw an average rate increase of 11.4% in 2024 alone. If you’re not comparing carriers, you’re likely paying more than you should. And if your current company decides Goodyear’s wildfire risk or monsoon exposure is too high, you need options lined up before they cancel your policy.
We’re a family-owned independent agency based right here in Arizona. We’ve been helping residents across the state—including Goodyear—find better coverage and better rates by shopping over 40 top-rated insurance companies on their behalf.
We’re not a call center. We’re not offshore. When you call, a real person answers. When your policy needs adjusting because you bought a new car or added a teen driver, we handle it. When a claim happens, we’re there to walk you through it.
We’ve earned over 930 five-star Google reviews and recognition as Agents of the Year in 2023 because we do one thing well: we treat your insurance like it matters. Goodyear is one of the fastest-growing cities in Arizona, and that growth brings new risks—higher home values, more traffic, increased wildfire exposure in surrounding areas. You need an agency that understands what’s happening locally and knows which insurance companies are still writing policies here.
First, we talk. You tell us what you’re currently paying, what coverage you have, and what’s frustrating you about your current insurance company. Maybe it’s the price. Maybe it’s the lack of response when you call. Maybe you just got a cancellation notice. We listen, and we ask the right questions to understand what you actually need.
Next, we shop. We run your information through our network of over 40 insurance carriers—Progressive, GEICO, USAA, AAA, direct auto insurance companies, and regional providers that specialize in Arizona risks. We’re looking for the best combination of coverage and price. Not the cheapest policy. The best value.
Then we explain the options. We don’t just send you a quote and disappear. We walk through what each insurance company is offering, what the differences are, and why one might be a better fit than another. You make the final call. If you want to switch, we handle the paperwork, coordinate the cancellation of your old policy, and make sure there’s no gap in coverage.
After that, we stay involved. Your rates change. Your life changes. We review your policy every year, and if a better option shows up, we let you know. That’s the advantage of working with an independent agency instead of being locked into one insurance company.
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Arizona isn’t a low-risk state anymore. Home insurance rates jumped 71% between 2020 and 2025—sixth-highest in the country. Wildfire exposure is creeping closer to metro areas. Monsoon season brings flash flooding and hail damage. And Goodyear’s rapid growth means more traffic, more accidents, and higher liability exposure.
The state minimum for auto insurance is $25,000 per person for bodily injury. The average injury claim in 2023 was $26,501. You see the problem. Minimum coverage doesn’t cut it anymore, but that doesn’t mean you need to overpay. It means you need the right insurance company pricing your specific risk fairly.
We write auto insurance, homeowners insurance, renters insurance, umbrella policies, life insurance, and business coverage. We work with carriers that understand Arizona’s unique exposures—extreme heat, monsoons, wildfire smoke, uninsured drivers. Some insurance companies have pulled back from writing new policies here. Others are still competitive. Knowing which ones are which is the difference between affordable coverage and getting stuck with whoever will take you.
Goodyear sits west of Phoenix, close enough to metro risks but far enough out that some carriers see it differently. We know which insurance companies are writing policies here, which ones offer discounts for newer homes, and which ones won’t penalize you for filing a legitimate claim. That’s the kind of local knowledge you don’t get from a 1-800 number.
Going direct to one insurance company means you get one price based on one set of underwriting rules. If that company decides you’re high-risk or raises rates across the board, you’re stuck starting over from scratch.
An independent agency gives you access to dozens of insurance companies at once. We can quote Progressive, GEICO, USAA, AAA, and 40+ other carriers in one conversation. If one company raises your rate, we move you to another. If your current insurer drops you, we already have options lined up.
You’re not paying extra for this service. Insurance companies pay us the same commission whether you buy from them directly or through us. The difference is we work for you, not them. And when something goes wrong—a claim, a billing issue, a coverage question—you call us, not a call center.
It depends on your situation, but it’s not uncommon to see differences of $500 to $1,500 a year between carriers for the same coverage. Sometimes more if you’ve been with the same company for years and they’ve been raising rates gradually.
Insurance companies price risk differently. One carrier might see your Goodyear zip code as low-risk. Another might charge more because of wildfire exposure in northern Arizona or claims trends in Maricopa County. Your age, credit, driving record, home age, and claims history all get weighted differently depending on the company.
The biggest savings usually come from people who haven’t shopped around in five or more years. Loyalty doesn’t pay in insurance. Companies count on you not comparing. When you do, you almost always find a better deal. And if your current rate is actually competitive, we’ll tell you that too.
Cheap car insurance usually means state minimum coverage—$25,000 per person for injuries, $50,000 per accident, $15,000 for property damage. That might keep you legal, but it won’t keep you protected. One serious accident and you’re personally liable for the difference.
Good car insurance means adequate liability limits, uninsured motorist coverage (critical in Arizona where 13% of drivers have no insurance), and collision and comprehensive coverage if your car is worth protecting. It also means working with an insurance company that doesn’t drag out claims or deny legitimate damage.
The goal isn’t the lowest price. It’s the best value. Sometimes that’s GEICO. Sometimes it’s Progressive. Sometimes it’s a regional carrier you’ve never heard of that specializes in Arizona drivers. We help you figure out what “good” coverage looks like for your situation, then find the most competitive rate for that coverage.
It depends on the type of claim, your insurance company, and your claims history. Comprehensive claims—like hail damage from a monsoon or a windshield crack—usually don’t raise rates as much as at-fault accidents. But some carriers are more forgiving than others.
Here’s the bigger issue: some insurance companies in Arizona are dropping policies after claims, even if you weren’t at fault. State Farm paused new homeowner policies. Nationwide has been non-renewing customers in areas with wildfire exposure. If your carrier decides Goodyear’s risk profile has changed, they can choose not to renew you.
That’s why working with an independent agency matters. If your insurance company raises your rate or drops you after a claim, we already have relationships with 40+ other carriers. We can move you before the cancellation takes effect. You’re not starting from zero, scrambling to find coverage on your own.
We work with Progressive, AAA, and many other national and regional carriers. USAA and GEICO are direct writers, which means they only sell through their own agents and websites—we can’t quote them directly. But we can compare what they’re offering against the 40+ companies we do represent.
Most people don’t realize that direct auto insurance companies aren’t always cheaper. They spend millions on advertising, and that cost gets baked in somewhere. Regional carriers and independent-friendly companies often beat their rates, especially if you have a clean record or qualify for discounts.
If you’re currently with USAA, GEICO, or another direct company and your rate just jumped, we can show you what else is out there. If they’re still competitive, we’ll tell you. If we can beat them by $600 a year with the same coverage, you’ll want to know that too.
There’s no single “best” insurance company for everyone in Goodyear. It depends on your home’s age, your driving record, your credit, your claims history, and what coverage you need. A company that’s great for a 30-year-old renter might be expensive for a 55-year-old homeowner.
What matters is finding the insurance company that prices your specific risk fairly and has a reputation for handling claims without a fight. Some carriers are aggressive on auto but expensive on homeowners. Some offer great rates for new homes but won’t touch older properties. Some have pulled back from writing policies in Arizona altogether.
We track which insurance companies are competitive in Goodyear right now, which ones are still writing new policies, and which ones have a history of raising rates or dropping customers after claims. That’s the kind of insight you don’t get from a website or a TV ad. You get it from an independent agency that works in this market every day.
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