Hear from Our Customers
Posted on Tracy MurrayJanuary 23, 2024Trustindex verifies that the original source of the review is Google. Tina Vondane was super helpful from start to finish. She helped us transfer auto and home policies seamlessly. Very pleasant to work with.Posted on Craig BrunerJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Premier Choice is first rate. Kaitlyn was outstanding in addressing my request. Incredibly fast and thorough!Posted on Bernie RubinJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Shout out to Tina V. Thank you for your knowledge, professionalism and sincere commitment to help me through a somewhat difficult time in procuring auto insurance. What a pleasure not having to deal with "off-shore" customer service reps! Appreciate you. BPosted on Snow AliJanuary 18, 2024Trustindex verifies that the original source of the review is Google. Amber Wallace was helpful, knowledgeable, and easy to work with. She made the whole process quick and I really appreciate it.Posted on Cody PaceJanuary 14, 2024Trustindex verifies that the original source of the review is Google. Mike is great to work withPosted on Christy GrantJanuary 11, 2024Trustindex verifies that the original source of the review is Google. Collecting a COI was a breeze. Thank you.Posted on Laura RoeJanuary 8, 2024Trustindex verifies that the original source of the review is Google. Tina at Premier Choice Insurance was a delight! She got us a great quote on homeowners insurance and was able to save us almost $600 yearly. She was very personable and friendly. I am glad that we have switched our car insurance over and now our homeowners as well!Posted on Rachel GlaserJanuary 7, 2024Trustindex verifies that the original source of the review is Google. Amber is great. She worked quickly to find us an insurance for our new home.Posted on L HutchJanuary 5, 2024Trustindex verifies that the original source of the review is Google. Everyone is very helpful and a pleasure to work with! Thanks for all you do!Posted on Susan TurnerJanuary 4, 2024Trustindex verifies that the original source of the review is Google. Premier Choice Insurance has been able to save me money on my Home Owners and Auto Policy, I'm so glad I switched! Thank you, Tina, for all your help, especially your Great communication and followup!
A slip-and-fall at your business. A customer claiming your work damaged their property. An advertising dispute that turns into a lawsuit. These aren’t hypotheticals in Arizona’s current climate—they’re happening more frequently as our state adds thousands of new residents and businesses every month.
General liability insurance covers the legal fees, medical costs, and settlement payments when someone claims your business caused bodily injury, property damage, or personal injury. Without it, you’re paying out of pocket—and for most small businesses in Gila Crossing and the surrounding Phoenix area, that’s a business-ending event.
The right policy means you can focus on running your business instead of lying awake wondering if one incident will wipe out everything you’ve built. You get coverage that responds when claims happen, not excuses about why you’re not covered. And in a state where commercial clients and landlords typically require $1 million per occurrence and $2 million aggregate before they’ll even sign a contract, having proper coverage isn’t optional—it’s how you stay in business.
We’re based in Mesa, family-owned, and we’ve been helping Arizona businesses find the right coverage for years. That matters because when rates spike or carriers drop coverage—both increasingly common in Arizona’s chaotic insurance market—you need someone who picks up the phone and has real options.
We work with over 40 top-rated carriers. That’s not a sales pitch—it’s how we find you actual alternatives when your current carrier jacks your rates or non-renews your policy. We’re in the office, we answer calls, and we handle the cancellation of your old policy when you switch.
Our 930+ five-star Google reviews come from business owners who were tired of automated systems and out-of-state call centers. We serve the entire state, from Gila Crossing to Tucson, but we’re local enough to understand what businesses in the Gila River Indian Community and greater Phoenix area actually face.
First, we talk. You tell us about your business—what you do, how much public interaction you have, what your revenue looks like, and what coverage requirements your clients or landlord are demanding. This conversation takes 10-15 minutes and it matters because general liability rates vary significantly based on your industry and risk exposure.
Then we shop your coverage across our carrier network. We’re comparing policy limits, exclusions, pricing, and carrier stability. In Arizona’s current market, where rates have climbed across almost every company, having access to 40+ carriers means we can actually find you options instead of just quoting whatever one company offers.
We present you with real choices—usually two or three policies that fit your needs and budget. We explain what’s covered, what’s not, and what additional coverage you might need. Things like professional liability insurance, commercial auto insurance, or workers compensation insurance often work alongside general liability to eliminate gaps in your protection.
Once you choose a policy, we handle the paperwork and coordinate the cancellation of your old coverage if you’re switching. And when your business changes or your policy comes up for renewal, we’re here to review your coverage and make sure you’re still getting the best value available.
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General liability insurance is your foundation, but most businesses in Gila Crossing need more than one policy to be fully protected. If you have employees, Arizona requires workers compensation insurance for licensed contractors—including electricians, HVAC specialists, and general contractors. If you drive for work, commercial auto insurance or commercial vehicle insurance covers accidents that happen in company vehicles.
If you provide professional advice or services, errors and omissions insurance (also called e&o insurance or professional liability insurance) protects you when clients claim your work caused them financial harm. If you have equipment, inventory, or a physical location, commercial property insurance covers damage from Arizona’s extreme weather—monsoons, dust storms, wildfires, and flooding that create real threats to businesses across the state.
The Gila River Indian Community and surrounding areas are seeing significant growth, with Phoenix adding construction projects worth $26.4 billion and tourism spending hitting nearly $30 billion in 2024. More activity means more liability exposure. More customers walking through your door means more slip-and-fall risk. More contracts mean more clients requiring proof of insurance before they’ll work with you.
We help you figure out which coverages you actually need and which ones you can skip. And because we represent over 40 carriers, we can bundle policies to save you money while eliminating the gaps that leave you exposed when claims happen.
Arizona small businesses typically pay around $45 per month for general liability insurance, though your actual cost depends on your industry, revenue, and how much public interaction your business involves. A retail shop with constant foot traffic pays more than a home-based consulting business with minimal client contact.
The bigger issue right now isn’t the baseline cost—it’s the rate increases hitting Arizona businesses. Insurance companies are raising premiums across the board due to increased litigation, higher claim payouts, and Arizona’s construction boom adding risk to the market. Businesses that have been with the same carrier for years are seeing sudden rate hikes of 20-30% or more at renewal.
That’s where working with an independent agency makes a difference. We can shop your coverage across 40+ carriers to find you better rates when your current carrier spikes your premium. We’re not locked into one company’s pricing, so we have actual alternatives when the market shifts.
General liability insurance covers three main areas: bodily injury, property damage, and personal and advertising injury. Bodily injury means medical costs and legal fees if a customer slips and falls at your business or gets hurt because of your operations. Property damage covers the cost if your work damages someone else’s property—like a contractor accidentally breaking a client’s window.
Personal and advertising injury covers claims related to libel, slander, copyright infringement, or false advertising. This matters more than most business owners realize, especially as social media makes it easier for disputes to turn into legal claims.
What general liability doesn’t cover: employee injuries (that’s workers compensation insurance), damage to your own property (that’s commercial property insurance), professional mistakes that cause financial harm (that’s errors and omissions insurance), and auto accidents (that’s commercial auto insurance). Most businesses need multiple policies working together to be fully protected, and we help you figure out which combination makes sense for your situation.
Arizona businesses are experiencing significant rate increases due to several factors hitting at once. There’s been a notable uptick in lawsuits related to personal injury and property damage—people are more willing to pursue legal action, and that means insurance companies are paying out more in claims and raising premiums to cover those costs.
Arizona’s construction boom is another major driver. The state added 217,100 construction workers in 2024 and has $26.4 billion in active projects. More construction means more liability claims, and that affects rates across multiple industries, not just contractors. Tourism is also up 7% with spending at almost $30 billion, which increases liability exposure for restaurants, hotels, and retail businesses.
The insurance market itself is chaotic right now. Carriers are non-renewing policies, pulling out of certain industries, and raising rates across almost every company. If your rates jumped at renewal, you’re not alone—but you do have options. Shopping your coverage with an independent agency that represents multiple carriers is how you find better rates when your current carrier prices you out.
Arizona doesn’t require general liability insurance by law for most businesses, but that doesn’t mean you can operate without it. Most commercial clients and landlords require $1 million per occurrence and $2 million aggregate before they’ll sign a contract or lease agreement. If you’re bidding on commercial projects or renting business space, you’ll need proof of coverage to even be considered.
Licensed contractors in Arizona—including electricians, HVAC specialists, and general contractors—are required to carry general liability insurance as part of their licensing requirements. If you have employees, you’re required to carry workers compensation insurance, which is separate from general liability but often purchased together.
Even if you’re not legally required to carry coverage, operating without it is a massive financial risk. One lawsuit can cost tens of thousands in legal fees alone, even if you win. A settlement or judgment can easily exceed $100,000. Most small businesses in Gila Crossing and the Phoenix area can’t absorb that kind of hit and stay in operation. The cost of coverage is a fraction of what you’d pay out of pocket if a claim happens.
General liability insurance covers bodily injury and property damage—physical harm to people or things. Professional liability insurance (also called errors and omissions insurance or e&o insurance) covers financial harm caused by your professional services or advice. They protect against completely different types of claims.
If a client trips over equipment at your office and breaks their arm, that’s a general liability claim. If a client claims your consulting advice cost them $50,000 in lost revenue, that’s a professional liability claim. General liability won’t cover that second scenario—you need a separate policy.
Most service-based businesses need both. Consultants, accountants, insurance agents, IT professionals, real estate agents, and anyone providing professional advice should carry professional liability insurance alongside their general liability coverage. The two policies work together to eliminate gaps in your protection. We help you figure out which coverages your business actually needs based on what you do and who you serve.
Most Arizona businesses carry $1 million per occurrence and $2 million aggregate because that’s what commercial clients and landlords require. Per occurrence means the maximum the policy pays for a single claim. Aggregate means the maximum the policy pays for all claims during the policy period. Those limits work for many small businesses, but they’re not universal.
If you’re in a high-risk industry with significant public interaction—like hospitality, retail, or construction—you might need higher limits. If you’re working on large commercial projects or with clients who require higher coverage, you’ll need to match their requirements to bid on the work. If your business has minimal risk exposure, you might be fine with lower limits and lower premiums.
The real question is what happens if you face a claim that exceeds your limits. You’re personally responsible for anything above what your policy pays. That’s why we walk through your actual risk exposure during our initial conversation—your revenue, your industry, your client requirements, and what you’d be on the hook for if a worst-case scenario happens. We’re not trying to oversell you coverage you don’t need, but we’re also not leaving you underinsured and exposed.
Other Services we provide in Gila Crossing