Hear from Our Customers
Posted on Tracy MurrayJanuary 23, 2024Trustindex verifies that the original source of the review is Google. Tina Vondane was super helpful from start to finish. She helped us transfer auto and home policies seamlessly. Very pleasant to work with.Posted on Craig BrunerJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Premier Choice is first rate. Kaitlyn was outstanding in addressing my request. Incredibly fast and thorough!Posted on Bernie RubinJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Shout out to Tina V. Thank you for your knowledge, professionalism and sincere commitment to help me through a somewhat difficult time in procuring auto insurance. What a pleasure not having to deal with "off-shore" customer service reps! Appreciate you. BPosted on Snow AliJanuary 18, 2024Trustindex verifies that the original source of the review is Google. Amber Wallace was helpful, knowledgeable, and easy to work with. She made the whole process quick and I really appreciate it.Posted on Cody PaceJanuary 14, 2024Trustindex verifies that the original source of the review is Google. Mike is great to work withPosted on Christy GrantJanuary 11, 2024Trustindex verifies that the original source of the review is Google. Collecting a COI was a breeze. Thank you.Posted on Laura RoeJanuary 8, 2024Trustindex verifies that the original source of the review is Google. Tina at Premier Choice Insurance was a delight! She got us a great quote on homeowners insurance and was able to save us almost $600 yearly. She was very personable and friendly. I am glad that we have switched our car insurance over and now our homeowners as well!Posted on Rachel GlaserJanuary 7, 2024Trustindex verifies that the original source of the review is Google. Amber is great. She worked quickly to find us an insurance for our new home.Posted on L HutchJanuary 5, 2024Trustindex verifies that the original source of the review is Google. Everyone is very helpful and a pleasure to work with! Thanks for all you do!Posted on Susan TurnerJanuary 4, 2024Trustindex verifies that the original source of the review is Google. Premier Choice Insurance has been able to save me money on my Home Owners and Auto Policy, I'm so glad I switched! Thank you, Tina, for all your help, especially your Great communication and followup!
You’ve been with the same company for years. Then you filed one claim and everything changed. Your rate jumped $50 a month with no explanation. Or worse—they dropped you entirely.
That’s not loyalty. That’s why shopping multiple auto insurance companies matters.
When you work with an independent agency, you’re not stuck with one carrier’s decision. You get quotes from over 40 top-rated companies at once. Progressive, GEICO, State Farm, Travelers, USAA, AAA, Direct Auto—all compared side by side. Same coverage, better price, no games.
The average Arizona driver who shops around saves $398 per year. That’s real money back in your pocket, and it takes one conversation to find out what you qualify for. No pressure, no runaround, just straight answers about what each carrier offers and what it actually costs.
We’re a family-owned independent agency based in Mesa, serving Surprise and the entire Phoenix metro for decades. We’re not captive to one carrier, and we’re not reading from a script in another state.
You call, we answer. You need to adjust your policy, we handle it. You have a question at 4 p.m. on a Thursday, you talk to someone who knows your name and your coverage.
We’ve earned over 930 five-star Google reviews and recognition as Agents of the Year because we do what most companies stopped doing—treat you like a person, not a policy number. Surprise drivers deal with rising rates just like everyone else in Arizona, where premiums jumped 22% in 2024 alone. You need someone in your corner who can actually do something about it.
You reach out—by phone, online, or at our Mesa office. We ask about your current coverage, your vehicles, your driving history, and what you actually need. Not what some algorithm thinks you need.
We shop your profile across 40+ carriers. That includes the big names like Progressive Insurance, GEICO car insurance, USAA insurance, AAA insurance, and Direct Auto, plus regional carriers that often beat the national averages for Surprise drivers.
You get real quotes, real coverage breakdowns, and real advice on what makes sense. If GEICO offers the best rate but terrible customer service reviews, we tell you. If USAA has unbeatable coverage but you don’t qualify, we explain why and show you the next best option.
Once you pick a policy, we handle the paperwork and cancel your old coverage for free. When life changes—new car, new driver, new address—you call us, not an 800-number. We adjust your coverage and re-shop if needed, so you’re never stuck with a rate hike you didn’t see coming.
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Arizona requires minimum liability coverage, but that won’t cover much if you cause a serious accident. Most Surprise drivers carry full coverage, especially if they’re financing a vehicle or want protection against uninsured motorists—which is a real issue here.
The average full coverage policy in Surprise runs about $128 per month, but that number swings wildly depending on your age, driving record, and which carrier you choose. Travelers often quotes the lowest rates in Surprise at around $94 monthly for full coverage, but you won’t know if you qualify unless someone actually checks.
We compare comprehensive and collision coverage, uninsured motorist protection, medical payments, and rental reimbursement across every carrier you’re eligible for. You see the difference between a bare-bones Direct Auto policy and a fully loaded USAA plan, and you decide what fits your budget and risk tolerance.
Surprise has fewer accidents than Phoenix, which helps keep rates lower than the state average. But Arizona as a whole saw a 20.6% insurance increase in 2024—the steepest jump in nearly 50 years. If you haven’t shopped your rate in the last two years, you’re almost certainly overpaying.
Travelers consistently quotes the lowest rates in Surprise for full coverage, averaging around $94 per month. But “cheapest” depends entirely on your specific profile—your age, driving record, credit score, and vehicle all affect what each carrier will charge you.
GEICO and Progressive Insurance often compete for the lowest rates among national carriers, while regional companies like Auto-Owners and Direct Auto Insurance Company sometimes beat both. USAA offers excellent rates if you’re military or a veteran, but you have to qualify for membership.
The only way to know which company will actually give you the best rate is to compare quotes from multiple carriers at once. That’s where we come in—you get real numbers from 40+ companies in one conversation instead of spending hours filling out forms on different websites. And cheap car insurance only matters if the coverage actually protects you when you need it, so price is just one part of the equation.
Arizona law prevents insurers from raising your rate for accidents you didn’t cause. But if you’re at fault, expect your premium to increase at renewal—usually between 20% and 40% depending on the severity and your carrier’s policy.
Some companies are more forgiving than others. Progressive Insurance and GEICO tend to raise rates aggressively after claims, while carriers like AAA Insurance and Auto-Owners often offer accident forgiveness programs that waive the first at-fault incident. USAA is known for being lenient with long-term members who have clean records.
Here’s what most people don’t realize: your carrier can also non-renew your policy for almost any reason in Arizona, as long as it’s not based on your location, age, race, or similar protected factors. That means filing multiple claims—even if you’re not at fault—can lead to non-renewal. If that happens, you’re not stuck. We can place you with a different carrier immediately, often at a comparable rate, because we work with companies that specialize in drivers with claim history.
The average full coverage policy in Surprise costs about $128 per month, or roughly $1,536 per year. That’s slightly higher than Arizona’s state average of $1,470 annually, but lower than the national average of $1,548.
Your actual cost depends on your age, driving record, vehicle type, credit score, and coverage limits. A 25-year-old with a clean record driving a 2020 Honda Accord might pay $110 per month with Travelers. A 45-year-old with a speeding ticket driving a 2023 Ford F-150 might pay $160 with Progressive.
Full coverage typically includes liability, comprehensive, collision, uninsured motorist protection, and medical payments. You can lower your premium by increasing your deductible, bundling with home insurance, or qualifying for discounts like safe driver, multi-vehicle, or good student. But the fastest way to cut your rate is to compare what different auto insurance companies will actually charge you for identical coverage. Most Surprise drivers who shop around save between $300 and $500 per year.
You can switch auto insurance companies whenever you want in Arizona. You’re not locked into your policy term, and there’s no penalty for canceling mid-term as long as you have new coverage in place first.
Most people switch at renewal to avoid paying for overlapping coverage, but if your rate just jumped or you found a better deal, there’s no reason to wait. Your current carrier will refund any unused premium on a prorated basis. Just make sure your new policy starts before you cancel the old one—driving uninsured in Arizona carries steep penalties, including license suspension and SR-22 filing requirements.
The process takes about 15 minutes when you work with us. We start your new policy, then handle canceling your old one for free. You don’t have to call your old carrier, argue about refunds, or deal with retention offers designed to keep you paying more than you should. GEICO, Progressive, AAA, USAA, Direct Auto—it doesn’t matter who you’re leaving. We manage the transition so you’re covered the entire time without any gaps.
When you buy direct from GEICO, Progressive Insurance, or any single carrier, you only see that company’s rates and coverage options. If they raise your rate or drop you after a claim, you start over with a new company from scratch.
We represent 40+ carriers at once. We compare GEICO, Progressive, USAA, AAA, Travelers, State Farm, Direct Auto Insurance, and dozens of others in one conversation. You get the best rate available across the entire market, not just what one company is willing to offer.
The other advantage: ongoing support. If your rate increases next year, we re-shop your policy across all our carriers and move you to a better option if one exists. If you buy a new car, add a teen driver, or move to a different part of Surprise, we adjust your coverage and make sure you’re still getting the best deal. You’re not stuck calling an 800-number and explaining your situation to someone reading a script. You call us, talk to the same people, and get answers in minutes instead of hours. And it costs you nothing extra—we’re paid by the carriers, not by you.
Arizona car insurance rates jumped 22% in 2024, driven by inflation, rising repair costs, and increased claim payouts. The cost to fix vehicles has skyrocketed—parts are more expensive, labor rates are higher, and modern cars packed with sensors and technology cost significantly more to repair than older models.
Medical expenses tied to accident claims have also increased, which drives up liability costs for insurers. Add in Arizona’s growing population and climbing accident rates, especially in metro areas like Surprise and the West Valley, and carriers are adjusting premiums across the board to cover their losses.
The national average increase was 20.6% in 2024—the steepest jump in nearly 50 years. That means this isn’t just an Arizona problem, but it hits harder here because we were already dealing with higher-than-average uninsured driver rates and fraud concerns. The good news: not every carrier raises rates at the same pace. Some auto insurance companies absorbed more of the cost increase than others, which is why comparing quotes right now matters more than it has in years. If you haven’t shopped your rate since 2022, you’re almost certainly paying more than you need to.
Other Services we provide in Surprise