Hear from Our Customers
Posted on Tracy MurrayJanuary 23, 2024Trustindex verifies that the original source of the review is Google. Tina Vondane was super helpful from start to finish. She helped us transfer auto and home policies seamlessly. Very pleasant to work with.Posted on Craig BrunerJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Premier Choice is first rate. Kaitlyn was outstanding in addressing my request. Incredibly fast and thorough!Posted on Bernie RubinJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Shout out to Tina V. Thank you for your knowledge, professionalism and sincere commitment to help me through a somewhat difficult time in procuring auto insurance. What a pleasure not having to deal with "off-shore" customer service reps! Appreciate you. BPosted on Snow AliJanuary 18, 2024Trustindex verifies that the original source of the review is Google. Amber Wallace was helpful, knowledgeable, and easy to work with. She made the whole process quick and I really appreciate it.Posted on Cody PaceJanuary 14, 2024Trustindex verifies that the original source of the review is Google. Mike is great to work withPosted on Christy GrantJanuary 11, 2024Trustindex verifies that the original source of the review is Google. Collecting a COI was a breeze. Thank you.Posted on Laura RoeJanuary 8, 2024Trustindex verifies that the original source of the review is Google. Tina at Premier Choice Insurance was a delight! She got us a great quote on homeowners insurance and was able to save us almost $600 yearly. She was very personable and friendly. I am glad that we have switched our car insurance over and now our homeowners as well!Posted on Rachel GlaserJanuary 7, 2024Trustindex verifies that the original source of the review is Google. Amber is great. She worked quickly to find us an insurance for our new home.Posted on L HutchJanuary 5, 2024Trustindex verifies that the original source of the review is Google. Everyone is very helpful and a pleasure to work with! Thanks for all you do!Posted on Susan TurnerJanuary 4, 2024Trustindex verifies that the original source of the review is Google. Premier Choice Insurance has been able to save me money on my Home Owners and Auto Policy, I'm so glad I switched! Thank you, Tina, for all your help, especially your Great communication and followup!
Your premium doesn’t double out of nowhere. You’re not stuck with one carrier’s take-it-or-leave-it pricing. When you need to file a claim, someone local picks up the phone and walks you through it—not a script reader three time zones away.
That’s what happens when you work with us. We shop 40+ top-rated carriers on your behalf. You get access to companies like State Farm, Progressive, and Geico, plus dozens of others you’ve probably never heard of but might offer better rates or coverage for your specific home in Surprise, AZ.
The process is straightforward. You tell us about your home, your coverage needs, and what you’re currently paying. We compare house insurance quotes across our entire network and show you what’s available. No pressure. No upselling. Just real options and honest guidance so you can make the call that makes sense for your situation.
We’ve been serving Arizona homeowners since 2015. We’re locally owned, based in Mesa, and we work across the entire state—including Surprise, AZ. Our team knows what it’s like to deal with monsoon damage, wildfire risk zones, and insurance companies that ghost you after 15 years of loyalty.
We’ve earned over 930 five-star reviews on Google because we do what we say we’ll do. We pick up the phone. We explain your options in plain language. We’ll even cancel your old policy for you when you switch. There’s no cost for our service—we get paid by the carriers, not by you.
You’re dealing with a market where Arizona homeowners saw an 11.4% rate increase in 2024 alone, and some folks in Surprise are watching their premiums jump 50% or more year over year. That’s not normal, and you shouldn’t have to accept it without at least seeing what else is out there.
First, you reach out—phone, email, or through the website. We’ll ask you about your home: square footage, age, roof condition, any recent claims, what you’re paying now. This takes about 10 minutes if you have your current policy handy.
Then we shop. We run your information through our network of 40+ carriers to find the best combination of price and coverage. We’re looking at your deductible options, liability limits, replacement cost coverage, and how each company handles Arizona-specific risks like monsoon storm damage or wildfire exposure.
Within a day or two, we’ll walk you through what we found. You’ll see real numbers—what you’d pay monthly or annually, what’s covered, what’s not, and how it compares to what you have now. If you want to move forward, we handle the paperwork and coordinate the effective date. If your current policy needs to be canceled, we take care of that too. You don’t have to call your old company or deal with any awkward conversations.
Ready to get started?
Standard homeowners insurance in Surprise, AZ should cover your dwelling, personal property, liability, and additional living expenses if your home becomes unlivable. But the details matter more than the categories.
Dwelling coverage needs to reflect actual replacement cost—not what you paid for the house, but what it would cost to rebuild it today with current labor and material prices. In Arizona’s market, that number has climbed significantly. Personal property coverage should account for everything inside your home, and you’ll want replacement cost coverage here too, not actual cash value that factors in depreciation.
Liability protection is what covers you if someone gets hurt on your property or if you’re found responsible for damage to someone else’s property. Most policies start at $100,000, but that’s often not enough. We typically recommend $300,000 to $500,000, especially if you have any assets worth protecting.
Surprise sits in an area where monsoon storms can cause sudden, significant damage—roof damage from high winds, water intrusion, even flash flooding in certain areas. Your policy should clearly address wind and hail damage. Wildfire coverage is another consideration depending on your specific location. Some carriers are pulling back from higher-risk areas in northern Arizona, but Surprise generally doesn’t face the same restrictions. Still, it’s worth confirming your policy doesn’t have wildfire exclusions.
Arizona homeowners saw premium increases of 11.4% in 2024, the fourth-highest jump in the country. Over the past five years, rates in Arizona have climbed 62.1%—the highest increase nationwide. You’re not imagining it, and you’re not alone.
Several factors are driving this. Insurance companies are adjusting their risk models based on wildfire exposure, even in areas that haven’t had fires. They’re also dealing with higher costs for building materials and labor, which means it costs more to repair or rebuild homes after a claim. Some carriers are tightening underwriting standards or pulling back from Arizona entirely, which reduces competition and pushes rates higher across the board.
If your premium jumped 50% or more, that’s often a sign your carrier has reclassified your risk profile or your area. It’s also common after you file a claim, even if the claim was legitimate and paid out. The single most effective thing you can do is compare quotes from other carriers. Rates vary wildly between companies, and what one charges you $3,000 for, another might cover for $1,800.
The average cost for homeowners insurance in Surprise, AZ is around $1,322 to $1,339 annually, which is below the state average of $1,991 and well below the national average of $2,423. But your actual rate depends on your home’s age, size, roof condition, claims history, credit score, and the coverage limits you choose.
A newer home with a recently replaced roof and no claims history will cost significantly less to insure than an older home with an aging roof and a couple of claims in the past few years. Your deductible also plays a major role—choosing a $2,500 deductible instead of $1,000 can lower your premium by 20% or more.
The best way to know what you’ll actually pay is to get quotes from multiple carriers. State Farm tends to offer competitive rates in Surprise, but depending on your specific situation, another carrier in our network might beat them by hundreds of dollars. That’s why we shop 40+ companies instead of just one or two.
Replacement cost coverage pays to replace your damaged or destroyed property with new items of similar quality, without deducting for depreciation. Actual cash value coverage pays you what your property was worth at the time of the loss, factoring in age and wear.
Here’s a real example: Your 10-year-old roof gets damaged in a monsoon storm. Replacement cost coverage would pay to install a new roof, minus your deductible. Actual cash value coverage would pay you what that 10-year-old roof was worth—maybe half the cost of a new one—leaving you to cover the difference out of pocket.
Most people assume they have replacement cost coverage, but plenty of policies default to actual cash value, especially for roofs or older homes. This is one of those details buried in your policy documents that only becomes obvious when you file a claim. If you’re not sure what you have, pull out your declarations page and look for the terms “replacement cost” or “ACV.” If it says ACV anywhere, you’re likely underinsured. We can help you find a policy that actually covers what it costs to rebuild or replace what you lose.
Monsoon damage is typically covered under standard homeowners insurance policies in Surprise, AZ, but the specifics depend on what caused the damage. Wind and hail damage are usually covered. Water damage from rain is covered if it enters through a storm-damaged roof or wall, but not if it seeps in through poor drainage or an existing leak.
Flash flooding is a different story. Standard homeowners insurance does not cover flood damage—you need a separate flood insurance policy for that, usually through the National Flood Insurance Program. If you’re in or near a flood zone in Surprise, this is worth looking into.
Wildfire coverage is generally included in homeowners insurance policies, but some carriers are starting to exclude it or refuse coverage in high-risk areas. Surprise isn’t typically considered a high-risk wildfire zone like parts of northern Arizona, but it’s still smart to confirm your policy doesn’t have a wildfire exclusion. If it does, or if you’re having trouble finding coverage, we can shop carriers that still offer full wildfire protection in your area. The key is reading your policy’s exclusions section carefully—or having us do it for you.
Yes. Non-renewals are becoming more common in Arizona, especially in areas with wildfire exposure or if you’ve filed multiple claims in a short period. But getting dropped by one carrier doesn’t mean you’re uninsurable—it just means you need to shop around.
We work with 40+ insurance companies, and they all have different underwriting standards. What one company considers too risky, another might cover without issue. Some carriers specialize in homes that have been non-renewed or have recent claims. They might charge a bit more, but they’ll give you coverage when others won’t.
The worst thing you can do is let your coverage lapse. If you go without homeowners insurance, even for a short time, future carriers see that as a red flag and may charge you more or deny coverage altogether. If you’ve received a non-renewal notice, reach out to us as soon as possible—ideally 60 to 90 days before your policy ends. That gives us time to shop your options and get you covered before your current policy expires.
Bundling can save you money, but it’s not automatic. Some carriers offer significant multi-policy discounts—10% to 25% off both your home and auto premiums. Others offer minimal savings, and in some cases, you’ll actually pay less by splitting your policies between two different companies.
The only way to know for sure is to compare both scenarios. We’ll quote your homeowners and auto insurance separately and together, across multiple carriers, so you can see the real numbers. Sometimes State Farm or Progressive offers a great bundle rate. Other times, you’re better off with one company for your home and another for your cars.
Bundling also has a convenience factor—one bill, one renewal date, one company to deal with. But if that convenience is costing you $500 or $1,000 a year, it’s probably not worth it. We’ll show you what makes sense financially, and you can decide whether the simplicity of bundling is worth any difference in price. Either way, you’re not locked in—you can always adjust later if your situation changes.
Other Services we provide in Surprise