Hear from Our Customers
Posted on Tracy MurrayJanuary 23, 2024Trustindex verifies that the original source of the review is Google. Tina Vondane was super helpful from start to finish. She helped us transfer auto and home policies seamlessly. Very pleasant to work with.Posted on Craig BrunerJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Premier Choice is first rate. Kaitlyn was outstanding in addressing my request. Incredibly fast and thorough!Posted on Bernie RubinJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Shout out to Tina V. Thank you for your knowledge, professionalism and sincere commitment to help me through a somewhat difficult time in procuring auto insurance. What a pleasure not having to deal with "off-shore" customer service reps! Appreciate you. BPosted on Snow AliJanuary 18, 2024Trustindex verifies that the original source of the review is Google. Amber Wallace was helpful, knowledgeable, and easy to work with. She made the whole process quick and I really appreciate it.Posted on Cody PaceJanuary 14, 2024Trustindex verifies that the original source of the review is Google. Mike is great to work withPosted on Christy GrantJanuary 11, 2024Trustindex verifies that the original source of the review is Google. Collecting a COI was a breeze. Thank you.Posted on Laura RoeJanuary 8, 2024Trustindex verifies that the original source of the review is Google. Tina at Premier Choice Insurance was a delight! She got us a great quote on homeowners insurance and was able to save us almost $600 yearly. She was very personable and friendly. I am glad that we have switched our car insurance over and now our homeowners as well!Posted on Rachel GlaserJanuary 7, 2024Trustindex verifies that the original source of the review is Google. Amber is great. She worked quickly to find us an insurance for our new home.Posted on L HutchJanuary 5, 2024Trustindex verifies that the original source of the review is Google. Everyone is very helpful and a pleasure to work with! Thanks for all you do!Posted on Susan TurnerJanuary 4, 2024Trustindex verifies that the original source of the review is Google. Premier Choice Insurance has been able to save me money on my Home Owners and Auto Policy, I'm so glad I switched! Thank you, Tina, for all your help, especially your Great communication and followup!
You’re running a business in Morristown, and the last thing you need is a lawsuit wiping out everything you’ve built. General liability insurance covers bodily injury, property damage, and personal injury claims that come up during normal operations. That means legal fees, settlements, and medical costs get handled—not paid out of your pocket.
Here’s what matters: Arizona law sets no caps on jury awards. Your business can be held liable for damages even when you’re only 10% at fault. One slip-and-fall, one damaged client property, one allegation of advertising injury—and you’re looking at tens of thousands in legal costs before you even get to a settlement.
The right policy doesn’t just write a check when something goes wrong. It keeps your business running while claims get resolved. You stay focused on operations instead of scrambling to cover legal bills or wondering if you’ll survive the lawsuit.
We operate out of Mesa and Peoria with licensed agents who live and work in Arizona. We’re not a call center. We’re not offshore customer service reps reading scripts. When you call, you get someone local who knows Morristown, understands Arizona’s liability risks, and can actually explain why your rates went up or what coverage you’re missing.
We’ve earned over 930 five-star Google reviews because we do the work other agencies skip. That means shopping your policy across 100+ insurance carriers to find coverage that fits your business and your budget. It means answering questions at 4 p.m. on a Thursday when you need a certificate of insurance for a job starting tomorrow morning.
We’ve been recognized as Agents of the Year and rated among the Three Best Insurance Agents in Mesa. But what matters more is this: we work for you, not an insurance company. Our service costs you nothing extra, and we’ll even cancel your old policy when you switch.
You start with a quote. We ask about your business—what you do, your revenue, how many employees you have, what kind of work happens on-site versus off-site. This takes about 10 minutes, and you can do it online or over the phone with one of our agents.
Then we shop your policy. We run your business through our network of over 100 carriers to find the best combination of coverage and price. You’re not stuck with one company’s rates or one underwriter’s opinion of your risk. We’re comparing options across dozens of top-rated insurers to find what actually works.
Once you pick a policy, coverage starts immediately. You get a certificate of insurance you can share right away—no waiting, no delays. If you’re switching from another carrier, we handle the cancellation of your old policy. You don’t have to make awkward phone calls or worry about overlapping coverage.
After that, we stay involved. Your business changes, and your coverage should change with it. We review your policy when renewals come up, and we’re available when you add a new location, hire more people, or expand into services that need different protection.
Ready to get started?
General liability insurance covers three main exposures: bodily injury, property damage, and personal injury. Bodily injury means someone gets hurt on your property or because of your work. Property damage means you or your employees damage someone else’s property during a job. Personal injury covers things like libel, slander, or advertising injury—claims that don’t involve physical harm but still end up in court.
What it doesn’t cover: professional mistakes (that’s errors and omissions insurance), employee injuries (that’s workers compensation insurance), or damage to your own property (that’s commercial property insurance). If you drive vehicles for work, you need commercial auto insurance. If you have employees, Arizona requires workers comp coverage.
Morristown businesses face specific risks. Arizona’s construction boom means more contractors, more job sites, and more liability exposure. The Phoenix metro area added over 217,000 construction workers in 2024, and Morristown sits right in the path of that growth. More activity means more chances for accidents, more claims, and higher premiums if you’re not shopping your policy regularly.
Most small businesses in Arizona pay between $42 and $97 per month for general liability coverage, depending on industry and risk factors. But here’s the reality: rates have been climbing. Insurers are paying out more on settlements and legal defense, and those costs show up in your premiums—even if you’ve never filed a claim.
Most small businesses in Morristown pay between $42 and $97 per month for general liability insurance. Your actual cost depends on your industry, revenue, number of employees, and claims history. Contractors and construction businesses typically pay more because of higher injury risks and property damage exposure. Office-based businesses with minimal customer interaction usually pay less.
Here’s what drives your rate: Arizona’s unlimited liability environment, rising litigation costs, and the current construction boom across the Phoenix metro area. Insurers price policies expecting larger jury awards and more frequent lawsuits. If you’re in a high-risk industry or working on job sites with heavy equipment, your premium reflects that exposure.
The best way to control costs is to shop your policy across multiple carriers. We compare rates from over 100 insurers to find coverage that fits your budget without leaving gaps in protection. One carrier might quote you $150 per month while another quotes $65 for the same coverage—and that’s exactly why independent agencies exist.
General liability covers bodily injury, property damage, and personal injury claims. Professional liability (also called errors and omissions insurance or E&O insurance) covers mistakes in the services you provide. If a client sues you because your work caused them financial harm—not physical injury—that’s a professional liability claim.
Here’s an example: You’re a contractor, and someone trips over your equipment on a job site. That’s general liability. But if you’re a consultant and a client says your advice cost them $50,000 in lost revenue, that’s professional liability. General liability won’t cover claims related to the quality or accuracy of your professional services.
Most Arizona businesses need both. If you provide advice, design work, consulting, or any service where a mistake could cost a client money, you need E&O coverage on top of general liability. We help you figure out what combination of policies actually protects your business instead of leaving expensive gaps in coverage.
Your rate went up because insurers are paying more on claims across the board—not just yours. Lawsuits for personal injury and property damage have increased, and jury awards are climbing. Arizona sets no caps on damages, which means insurers face unlimited exposure on every policy they write. When their costs go up, your premium goes up, even if your business has a clean record.
Arizona’s construction boom also plays a role. The state added billions in active projects and hundreds of thousands of new workers in 2024. More construction activity means more liability claims, and insurers adjust rates to reflect that increased risk—even for businesses outside the construction industry.
The other factor: your current carrier might have re-evaluated their risk appetite. Some insurers are pulling back from Arizona entirely or raising rates to reduce their exposure. That’s why we re-shop policies at renewal instead of just accepting the increase. When one carrier raises your rate by 30%, we immediately compare that against our network of 100+ insurers to find better options. You’re not stuck with one company’s pricing decisions.
Yes, especially if clients visit your home, you work on-site at client locations, or you have any business equipment or inventory at your property. Your homeowner’s insurance doesn’t cover business-related claims. If a client trips and falls during a meeting at your home office, your homeowner’s policy will deny the claim—and you’re paying out of pocket for medical bills and legal fees.
Even if clients never visit, you still face exposure. If you damage a client’s property while working on-site, if someone claims your advertising injured their business, or if you’re accused of libel or slander, those are general liability claims. Working from home doesn’t eliminate those risks.
The good news: general liability insurance for home-based businesses is typically affordable because your risk profile is lower. You’re not operating a storefront with foot traffic, you’re not running heavy equipment, and you probably don’t have employees working on job sites. We can usually find coverage for $40 to $60 per month, and that protection means you’re not risking your personal assets every time you take on a new client.
Immediately. Once your policy is active, we can generate and send a certificate of insurance in minutes. Most clients need certificates because a general contractor, property owner, or venue requires proof of coverage before work starts. You’re not waiting days for paperwork—we issue certificates the same day, often within the hour.
Here’s how it works: You tell us who needs to be listed as an additional insured, what the certificate needs to say, and where to send it. We generate the document and email it directly to whoever requested it. If you need multiple certificates for different jobs or locations, we handle that too.
The key is having coverage in place before you need the certificate. If you’re starting a job tomorrow and you don’t have a policy yet, we can bind coverage today and issue the certificate right away. But waiting until the last minute limits your options—you might not have time to compare carriers or negotiate better terms. The earlier you start the process, the more control you have over your coverage and cost.
You pay for it yourself—legal fees, settlements, judgments, everything. That’s why understanding what your policy actually covers matters more than just having a policy. General liability doesn’t cover intentional acts, professional errors, employee injuries, or damage to your own property. If a claim falls outside your policy’s scope, the insurer denies it, and you’re on your own.
This is where gaps in coverage become expensive. A lot of businesses assume general liability covers everything, but it doesn’t. If you need workers compensation insurance for employees, commercial auto insurance for vehicles, or professional liability insurance for service-related mistakes, those require separate policies. One policy can’t do everything.
We walk through your actual exposures during the quoting process. What could go wrong in your business? Who could sue you, and for what? What assets are you protecting? Then we build a coverage plan that addresses those risks instead of leaving you with a policy that looks good on paper but fails when you need it. The goal isn’t just to sell you general liability insurance—it’s to make sure you’re actually protected when something goes wrong.
Other Services we provide in Morristown