Hear from Our Customers
Posted on Google Tracy MurrayJanuary 23, 2024Trustindex verifies that the original source of the review is Google. Tina Vondane was super helpful from start to finish. She helped us transfer auto and home policies seamlessly. Very pleasant to work with.Posted on Google Craig BrunerJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Premier Choice is first rate. Kaitlyn was outstanding in addressing my request. Incredibly fast and thorough!Posted on Google Bernie RubinJanuary 20, 2024Trustindex verifies that the original source of the review is Google. Shout out to Tina V. Thank you for your knowledge, professionalism and sincere commitment to help me through a somewhat difficult time in procuring auto insurance. What a pleasure not having to deal with "off-shore" customer service reps! Appreciate you. BPosted on Google Snow AliJanuary 18, 2024Trustindex verifies that the original source of the review is Google. Amber Wallace was helpful, knowledgeable, and easy to work with. She made the whole process quick and I really appreciate it.Posted on Google Cody PaceJanuary 14, 2024Trustindex verifies that the original source of the review is Google. Mike is great to work withPosted on Google Christy GrantJanuary 11, 2024Trustindex verifies that the original source of the review is Google. Collecting a COI was a breeze. Thank you.Posted on Google Laura RoeJanuary 8, 2024Trustindex verifies that the original source of the review is Google. Tina at Premier Choice Insurance was a delight! She got us a great quote on homeowners insurance and was able to save us almost $600 yearly. She was very personable and friendly. I am glad that we have switched our car insurance over and now our homeowners as well!Posted on Google Rachel GlaserJanuary 7, 2024Trustindex verifies that the original source of the review is Google. Amber is great. She worked quickly to find us an insurance for our new home.Posted on Google L HutchJanuary 5, 2024Trustindex verifies that the original source of the review is Google. Everyone is very helpful and a pleasure to work with! Thanks for all you do!Posted on Google Susan TurnerJanuary 4, 2024Trustindex verifies that the original source of the review is Google. Premier Choice Insurance has been able to save me money on my Home Owners and Auto Policy, I'm so glad I switched! Thank you, Tina, for all your help, especially your Great communication and followup!
You’re not worried about the work itself. You know what you’re doing. It’s the stuff you can’t control that keeps you up at night—a customer slipping on your property, accidental damage to someone else’s building, or a competitor claiming you stole their ad copy.
General liability insurance covers the legal defense costs, settlements, and judgments when third parties claim bodily injury, property damage, or advertising injury. That includes the lawyer fees that rack up fast, even when you’ve done nothing wrong. In Arizona, where small businesses make up 99.5% of all companies, you’re not alone in needing this protection—but you are alone if something happens and you’re uninsured.
This isn’t about worst-case thinking. It’s about keeping your doors open when someone else’s bad day becomes your legal problem. Most commercial leases require it anyway. But beyond the paperwork, it’s what lets you operate without second-guessing every client interaction or job site risk.
We’re a family-owned agency in Mesa serving the entire state of Arizona, including Wintersburg’s small but essential business community. We’ve earned 930+ five-star Google reviews and the Agents of the Year 2023 award because we do what most agencies won’t—pick up the phone, explain your options clearly, and shop your coverage across 40+ carriers to find what actually fits.
Wintersburg has just 71 working residents, and over half are in professional or administrative roles. That means you’re likely running a lean operation where every dollar counts and every decision matters. We get that. We’re not here to upsell you on coverage you don’t need or bury you in jargon.
You’ll work with real people who understand Arizona’s business landscape, from extreme weather risks to rising liability costs. We’ll cancel your old policy for free if you switch, and we don’t charge extra for our services. You’re already dealing with enough—we’re here to make this part simple.
First, we talk. You tell us about your business—what you do, where you operate, what risks you’re actually facing. This usually takes less than 10 minutes, and it’s a real conversation, not a form you fill out and hope someone reads.
Then we shop your coverage. We pull quotes from over 40 top-rated carriers, comparing general liability rates, coverage limits, and policy terms. Arizona businesses pay an average of $42 per month for general liability, but your actual cost depends on your industry, location, claims history, and years in business. We’re looking for the best value, not just the cheapest premium.
Once you pick a policy, we handle the paperwork and get you a certificate of insurance fast—usually the same day. If you’re switching from another carrier, we’ll cancel your old policy so you’re not paying double. And when your business changes, we’re still here to adjust your coverage without starting from scratch.
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General liability insurance covers third-party bodily injury claims, like when a client trips at your office or a passerby gets hurt at your job site. It also covers property damage you cause while working—think accidentally breaking a customer’s window or damaging their flooring during a service call.
Advertising injury protection is included too. If someone claims you slandered them, used their logo without permission, or violated copyright in your marketing, your policy covers the legal defense. These claims are more common than you’d think, especially as businesses move online and competition heats up.
Arizona’s unique risks make this coverage even more critical. Extreme heat, monsoons, dust storms, and wildfires create conditions where accidents happen despite your best efforts. Liability rates have climbed 7% to 12% statewide recently, but that’s exactly why shopping multiple carriers matters. We’re finding coverage in the $300 to $5,000 annual range for most small businesses, depending on your specific risk profile.
You can also add commercial auto insurance, workers compensation insurance, or professional liability insurance (also called errors and omissions insurance or e&o insurance) to cover gaps that general liability doesn’t. If you’ve got company vehicles, you need commercial vehicle insurance. If employees could get hurt on the job, workers comp isn’t optional in Arizona. And if you give advice or professional services, e&o insurance protects you when a client claims your work caused them financial harm.
Most small businesses in Arizona pay between $300 and $5,000 per year for general liability coverage, with the state average landing around $42 per month. Your actual cost depends on your industry, how long you’ve been in business, your claims history, and where you operate.
Low-risk businesses like consultants or online retailers usually pay on the lower end. Higher-risk operations like contractors, restaurants, or repair services pay more because the chance of a claim is statistically higher. Wintersburg’s small business community tends to skew toward professional and administrative work, which generally means more affordable premiums.
We shop your coverage across 40+ carriers to find competitive rates. Some insurers specialize in certain industries and offer better pricing than others. That’s why working with an independent agency matters—you’re not stuck with one company’s rate card.
General liability covers third-party bodily injury, property damage, and advertising injury. Think physical accidents and tangible harm—someone slips at your office, you damage a client’s property, or you’re accused of stealing a competitor’s slogan.
Professional liability insurance (also called errors and omissions insurance or e&o insurance) covers financial harm caused by your professional services or advice. If a client claims your work was inadequate, you missed a deadline, or your advice cost them money, e&o insurance covers your legal defense and any settlement.
You need both if you provide professional services. A consultant might carry e&o for advice-related claims and general liability for office slip-and-falls. A contractor might carry general liability for job site injuries and e&o if they also provide design or planning services. We’ll help you figure out which coverage actually applies to your work.
Yes, and here’s why your homeowners policy won’t cover you. Most homeowners insurance excludes business-related claims. If a client visits your home office and gets injured, your homeowners policy will likely deny the claim. If you accidentally damage client property while working, same problem.
General liability insurance fills that gap. It’s also required by most clients before they’ll sign a contract, especially if you’re doing any work on-site. Even if you’re operating solo from your kitchen table, one lawsuit can drain your savings and put your home at risk if you’re uninsured.
Arizona has 611,000 small and medium businesses, and many operate from home, especially in smaller communities like Wintersburg. The cost is low—often under $50 per month—and the protection is significant. It’s not about being pessimistic; it’s about staying in business when something unexpected happens.
You pay for everything out of pocket—legal fees, court costs, settlements, and judgments. Defense costs alone can hit $50,000 or more before you ever get to trial, and that’s if you win. If you lose, you’re looking at potentially six figures depending on the claim.
Arizona law doesn’t require general liability insurance for most businesses, but that doesn’t mean you’re protected without it. If someone wins a judgment against you, they can go after your business assets, personal savings, and even your home in some cases. Many small businesses never recover financially from a single uninsured lawsuit.
General liability insurance covers your legal defense from day one and pays settlements or judgments up to your policy limits. Most businesses carry $1 million per occurrence and $2 million aggregate, which covers the vast majority of claims. The peace of mind alone is worth the premium, but the financial protection is what keeps your business alive.
Absolutely, and in many cases you should. Workers compensation insurance is required in Arizona if you have employees, and it covers medical costs and lost wages if someone gets hurt on the job. It also protects you from lawsuits—employees generally can’t sue you if they’re covered by workers comp.
Commercial auto insurance is required if you or your employees drive for business purposes, whether that’s making deliveries, meeting clients, or hauling equipment. Your personal auto policy won’t cover business use, and if you get in an accident while working, you could be left with massive bills and no coverage.
We bundle these coverages together all the time. It’s often cheaper to package general liability, commercial auto, and workers comp with one carrier than to buy them separately. We’ll quote it both ways and show you the real numbers so you can decide what makes sense for your business and budget.
Usually the same day, often within a couple of hours. Once you’re approved and your policy is active, we generate your certificate of insurance and send it directly to whoever needs it—your client, landlord, or general contractor.
Most applications get approved instantly, especially if you’re in a low-risk industry with no prior claims. Higher-risk businesses might need underwriter review, which can take a day or two, but we’ll push it through as fast as possible if you’re up against a deadline.
We’ve handled last-minute requests plenty of times. If you need coverage today because you’re signing a lease tomorrow or starting a job next week, call us. We’ll work with carriers who can move quickly and get you the documentation you need without the runaround.
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